Our Favorite Litmus Webinars of 2018

Our Favorite Litmus Webinars of 2018

Litmus hosted eight webinars during 2018, covering a wide range of email marketing topics from email workflows and how to start the year off right to the ESP industry and welcome emails.

That’s a lot of content. More than 8 hours of email marketing insights! (And those don’t include the webinars that did with our partners like Salesforce, SparkPost, and the Email Experience Council.)

Of course, we think every one of those webinars is worth your time, but in case you’d like some guidance on which ones to watch first, the members of our marketing team have selected their top picks:

To learn why these are our favorites and watch the webinars…

>> Read the entire post on the Litmus blog

The Last Word on November 2018

A roundup of email marketing articles, posts, and tweets you might have missed last month…The Last Word

Must-read articles, posts & reports

Email Accessibility: How to Craft the Perfect Accessible Email (EmailMonks)

The Challenges of Attribution in Email Marketing (OnlyInfluencers)

Introducing Reminders and Unsubscribe features in Yahoo Mail (Yahoo! Mail Blog)

Insightful & entertaining tweets

Noteworthy subject lines

Saks Fifth Avenue, 11/5 – Your “I Voted” sticker needs an outfit to match
American Red Cross, 11/2 – A friendly reminder for Daylight Savings Time
Panera Bread, 11/28 – Chad, an update on the romaine recall from the CDC.
Applebee’s, 11/2 – We’re Thanking Veterans With A Free Meal Nov. 11th
Aeropostale, 11/12 – In Honor Of Those Who Serve
Epicurious, 11/4 – Our 155 best Thanksgiving recipes
Hayneedle, 11/11 – 5 steps to a holiday-ready home …
West Elm, 11/15 – Up to 30% off SUPER deals to get you guest-ready
eBags, 11/4 – Heading Home For The Holidays?
Crate & Barrel, 11/1 – An early-early holiday gift: 15% OFF.
Nike, 11/13 – Nine great gift ideas for kids
Staples, 11/30 – Do your coworkers rule? Give them something great >>>
Saks Fifth Avenue, 11/30 – Your favorite person wants these…
Gap, 11/30 – This would look so good on you (it’s okay to self-gift)
RH, 11/2 – Introducing the Ultimate Faux Fur Holiday Collection
Lenovo, 11/21 – PCs starting at $99 – extremely limited quantities!
Lane Bryant, 11/28 – 2019 is coming FAST. Grab your glitter.
Brooks Brothers, 11/19 – Save 15%. Save lives.
Wayfair, 11/10 – SPOILER! Awesome WALL PANELING inside >>
Ikea, 11/2 – IKEA Wins J.D. Power Award
Neiman Marcus, 11/4 – Be the best-dressed wedding guest
Anthropologie, 11/7 – Stand out in a marshmallow world.
Feeding America, 11/10 – We know we’re your favorite. Will you make it official?
P&G everyday, 11/2 — *Gasps.* *Clasps face.* *Happy tears.*
MAC Cosmetics, 11/17 – Say SOIRÉE NOT SORRY with These Fashion-Forward Gift Ideas
Clinique, 11/13 — #FindMyiD: It all starts now.

New posts on EmailMarketingRules.com

3 Reasons Brands’ Email Marketing KPIs Are Overly Focused on Engagement

Total Retail: Email Marketing’s ROI – Three Insights for Retailers

Report: 2018 State of Email Analytics

The Last Word on October 2018

Key Insights from a Year of State of Email Research

If you didn’t have time to read all of the hundreds of pages worth of reports and research insights that came out of our 2018 State of Email Survey, you’re in luck: We’ve condensed the key stats, trends, and takeaways from all our research into a single webinar.

In this webinar, I discuss four major themes from this year’s research:

  1. Why most email review and approval processes are inefficient (and what you can do to fix them)
  2. How performance visibility impacts the subscriber experience
  3. The use of third-party tools to supplement ESP functionality
  4. How the under-measurement of email marketing ROI is hurting budgets

To watch the recording, view the slides, and read the Q&A…

>> See the entire post on the Litmus blog

Litmus' 2019 State of Email Survey

All of the industry research that Litmus does is only possible with the support of awesome email marketers like you.

If you’ve read our State of Email reports, attended a Litmus webinar, or read the Litmus blog, please consider donating a little of your time to complete our 4th annual State of Email Survey. Your responses will help us establish benchmarks, identify trends, and continue to deliver the unique and valuable insights you’ve come to expect from us.

Make sure that your voice is heard.

>> Start the survey

Litmus Picks Our Favorite Talks at Litmus Live 2018

Across its three cities—Boston, London, and San Francisco—Litmus Live 2018 featured over 50 different talks from some of the brightest minds in the email industry. There were so many talks hitting on some of our favorite topics—whether it’s modular design, interactive email, automation and personalization, or collaborating more effectively—that it was hard for us to pick our favorites. All of them were exceptional and helped illuminate different facets of a complex and evolving industry.

But, pick we did. Here are some of the Litmus marketing team’s favorite talks from this year’s batch of amazing sessions at Litmus Live:

    • Jaina Mistry’s pick: “Moving Beyond Campaigns: Creating a Flagship Email Product” by Drew Price
    • Jason Rodriguez’ pick: “Fixing Enterprise Email with Design Systems” by Fabio Carneiro
    • Bettina Specht’s pick: Live Optimization
    • And my pick: “Improving Engagement Through Feedback Mechanisms” by Leonie Jonker

To learn why these were our favorites and watch the recordings of those sessions…

>> Read the entire post on the Litmus blog

13 Email A/B Testing Mistakes

13 Email A/B Testing Mistakes to Avoid

To A/B test your emails, all you need to do is present two variations to two different groups of your subscribers and then listen. The metrics will tell you their preference, which you can then act on either in the short-term by sending the winning variation to more of your audience, or in the long-term by applying that preference to future campaigns.

That sounds simple—and to a degree, it is, thanks to email service providers and testing software providers rolling out functionality that makes email A/B testing much easier to execute. However, it’s also rather simple to mess up your email A/B testing and either come to the wrong conclusion or undermine your results completely.

Doing a bunch of email A/B testing and then realizing that you didn’t actually learn anything actionable because of poor execution is painful. To avoid that fate, here are 13 tips that will ensure you’re getting the most out of your email A/B testing…

>> Read the full post on the Litmus blog

Email Marketing KPIs: 3 Reasons Brands Are Overly Focused on Engagement

Email success looks different to different kinds of companies because they don’t all have the same business models and goals. This was made clear when we asked nearly 400 marketers what their email marketing key performance indicators are.

The vast majority indicated that clicks and opens are key. Half said conversions are. Then it fell off significantly, with only one-quarter saying email revenue overall is and less than 15% saying email marketing return on investment.

While email engagement is important, especially for maintaining good deliverability, our research points to several reasons why opens and clicks are being emphasized as much as they are as email marketing KPIs. Brands should be concerned with each of these reasons.

>> Read the full post on the Litmus blog

Key Insights from a Year of State of Email Research

If you didn’t have time to read all of the hundreds of pages worth of reports and research insights that came out of our 2018 State of Email Survey, you’re in luck: We’ve condensed the key stats, trends, and takeaways from all our research into a single webinar.

You’ll learn about:

  • How performance visibility impacts the subscriber experience
  • What third-party tools your peers use to supplement ESP functionality
  • Why most email review and approval processes are inefficient (and what you can do to fix them)
  • How the under-measurement of email marketing ROI is hurting budgets
  • And more

Join me for an hour packed with email industry data and insights that help you benchmark your email program against your peers’, and walk away with research-backed, hands-on advice on how to improve your email program in 2019.

Key Insights from a Year of State of Email Research

Dec. 11, 2018
12pm ET / 9:00am PT / 4:00pm GMT
Duration: 1 hour

Your Presenter:
Chad S. White, Research Director, Litmus

Can’t make it on Dec. 11? Don’t worry. Register and you’ll receive the recording of the webinar.

>> Register for the free webinar

Email Marketing’s ROI: 3 Insights for Retailers

Email remains one of the most effective marketing channels, generating a 38-to-1 return on investment across all industries, according to Litmus’ Email Marketing ROI: The Factors That Lead to Better Returns whitepaper. Companies in the retail and consumer goods and services industries generate email marketing ROIs nearly as high, getting 37 times their investment back.

Our research, which involved more than 430 brands, also provided insights into three issues that are important for retailers to understand:

  1. Retailers shouldn’t be afraid that tougher email laws will hurt their email marketing returns.
  2. Stronger permission practices have a sizable positive effect on email ROI.
  3. The better you can measure your email marketing ROI, the higher it’s likely to be.

For a full explanation of each of those…

>> Read the entire article on MyTotalRetail.com

Trends and Insights for Interactive Email and AMP for Email

This year you can expect to see more interactive and personalized emails in your inbox. Marketers are opting to use interactive emails with bite-sized information to entice users to “shop now” or “learn more”—all directly in the inbox without having to visit an app or website. Is this design evolution optimal or does it pose risks? With Google’s announcement of AMP for Email, what does this mean for interactivity in email?

Join us as we talk about the trends and insights of interactive email and AMP for Email, and what this means for email marketers who are embracing these techniques to maximize ROI. We will discuss:

  • The opportunities and challenges of interactive email and AMP for Email
  • Examples and best practices of interactivity in email
  • The scope of what Gmail is doing with AMP and what beta customers have to say

Trends and Insights for Interactive Email and AMP for Email

Tuesday, December 4th
1pm ET/10am PT

Your Presenters:

Chad S. White, Research Director, Litmus
Isaac Kim, Technical Product Manager, SparkPost

Can’t make it on Dec. 4? Don’t worry. Register and you’ll receive the recording of the webinar.

>> Register for the free webinar

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