Email Marketing Rules

It’s never been one marketing channel versus other channels, because it’s always been all marketing channels in coordination with each other—and, increasingly, all marketing channels in tight orchestration with each other. That said, three major digital marketing trends are causing brands to increase their focus and investments on email, SMS, loyalty, and other marketing channels where they have the most control over building and reaching their audiences.

1. Social media is stagnating overall, and key platforms are declining or at risk of serious declines
2. Stronger privacy protections on various digital platforms are undermining advertising and data collection used for targeting
3. Generative AI is set to reduce search traffic, particularly for unbranded search terms

Let’s talk about each of these trends in turn.

>> Read the entire post on Oracle’s Modern Marketing Blog

Generative AI has more upside than downside, but that doesn’t make the potential harms any less real. I join TimTalk host Tim Hughes to discuss some of the worries I wrote about in one of my MarketingProfs columns.

Specifically, we talk about my worries that…

• GenAI will ultimately cost many people their jobs
• Companies won’t stop at outsourcing the ‘burnout’ or low-value work
• Companies won’t reinvest the time saved by GenAI
• Companies will create digital doppelgängers of employees or influencers
• Art and craft will be reduced to ideas
• Brands won’t be transparent about their GenAI use
• Content creators will become content editors
• GenAI will cause reciprocity to break down

For the full discussion…

>> Watch the webcast on YouTube

Brands are breaking down the silos that separate their marketing channels so they can create the cohesive omnichannel experiences that consumers expect. And brands are also breaking down the silos that separate their marketing, sales, service, and other departments as they center their organizations around the customer experience rather than business functions. The digital experience is evolving, and we’re evolving along with it.

That’s why we’re thrilled to announce that Oracle Marketing Consulting is now Oracle Digital Experience Agency!

Some things won’t change, like our goal of surprising and delighting our clients with the quality and impact of our work for them. It’s because of this focus that we have an exceptional NPS of 70 and a customer satisfaction rate of 96%. Also unchanged is our veteran team of hundreds of experts, each with an average tenure of more than 10 years of industry experience.

However, if you haven’t been keeping a close eye on us recently, we’ve been steadily increasing and expanding our services in ways that make our new name much more representative of our present and our future…

>> Read the full post on Oracle’s Modern Marketing Blog