Email Marketing RulesAdapting to the Most Active Inbox Provider Environment Ever
The launch of Mail Privacy Protection by Apple in 2021 kicked off the largest wave of inbox changes in more than a decade. Hide My Email, Link Tracking Protection, Deal Annotations, Deal Cards, AI Summaries, Brand Message Groupings, Branded Mail … It’s a wave of innovation that continues strong to this day. However, much of this innovation has created serious challenges for marketers.
Join us as we break down the biggest and latest changes made by inbox providers and share concrete to-dos for how to adjust. We’ll also steer you away from actions that might seem wise, but will actually make things worse for you.
>> Watch the on-demand webinar at BrightTalk.com
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
GVP of CRM Strategy
Zeta Global
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
