The 4th Edition of Email Marketing Rules

The most comprehensive email marketing book from the most prolific email marketing author helps you master the most misunderstood marketing channel.

Updated and greatly expanded, the 4th Edition of Email Marketing Rules demystifies this vital channel, guiding you through its complexities to find the best execution for your brand—the one that serves the needs of your business and the needs of your subscribers.

Buy the 4th Edition of Email Marketing Rules on

Volume 1 of Email Marketing Rules discusses 184 best practices that help you build productive, safe email lists, set the right program goals, create relevant messages, craft high-performance triggered emails, effectively plan and produce emails, and much more.

Volume 2 of Email Marketing Rules discusses strategic frameworks that help you understand the channel’s unique quirks, grow your audience, collect and use subscriber data, measure program success effectively, steadily improve your email marketing program, and much more—including 6 extensive checklists for auditing and optimizing your targeting, acquisition sources, cross-channel synergies, and more.

Together, both volumes give you the tactics and strategies you need to grow as an email marketer and grow your email program.

Buy on

Praise for the 4th Edition of Email Marketing Rules

“The only guide to email marketing success you’ll ever need. Don’t press send without reading!”
Jay Baer, Founder of Convince & Convert; six-time author of Talk Triggers and Hug Your Haters

“A zero-nonsense guide to using your business’s biggest asset: Email. Gift it to that exec who keeps asking, Why aren’t we selling more on TikTok?
Ann Handley, Chief Content Officer at MarketingProfs; author of Everybody Writes

“Just implementing a few of these incredibly successful strategies and tactics will change your business for the better. Get going, because email is more critical today than at any time in our history!”
Joe Pulizzi, Founder of the Content Marketing Institute and The Tilt; six-time author of Content Inc. and Epic Content Marketing

“Chad has outdone himself with the latest edition of Email Marketing Rules, which was already regarded as the best email marketing book in history. For the novice or expert, this is the only book worth buying if you want the confidence and insights to make your email program even more successful.”
Mike Nelson, Co-Founder of Really Good Emails

“The most comprehensive resource on email marketing today. Chad brilliantly covers the details that email marketers need to do their jobs effectively. Even as an email expert, I had several a-ha moments while reading it.”
April Mullen, Co-Founder of Women in Email; Senior Director of Content Strategy at Braze

“Chad’s knowledge of email marketing is extraordinary. So many gems in these easy-to-read volumes! By the end, you will be a better email marketer—guaranteed.”
Kath Pay, Founder & CEO of Holistic Email Marketing; author of Holistic Email Marketing; ANA’s 2021 Email Marketer Thought Leader of the Year

“When it comes to email marketing, Chad is one of the smartest people I know. Email Marketing Rules is a must-read for anyone looking to get started in email marketing—or take their current email program to a higher level.”
Jeanne Jennings, Founder & Owner of Email Optimization Shop, General Manager of Only Influencers, and Programming Chair of Email Innovations Summit

Buy the 4th Edition of Email Marketing Rules on