Email Marketing RulesVibe Coding Reignites the ‘Build vs. Buy’ Debate
Thanks to vibe coding, the build vs. buy debate has rekindled over the past year, with numerous headlines pronouncing “SAAS is dead.” The argument is:
AI makes coding software so easy, why wouldn’t companies build what they need instead of paying a vendor for it?
The last time this debate was had was in the 2000s. Then, plenty of companies had legacy homegrown software. Plus, anytime you hired someone from Amazon, they wanted to build everything from scratch—whether it was email service provider functionality or a content management system or a personalization engine. It was a bit of a running joke.
What wasn’t funny was how horrible virtually all homegrown software was. Everyone complained about it—how it was clunky, outdated, and literally unfixable. And they always cheered when it was finally replaced by packaged software.
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Chad S. White
GVP of CRM Strategy
Zeta Global
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
