Email Marketing RulesDigital Marketing Tests to Run in the Runup to the Holiday Season
The back-to-school season, Labor Day, and Halloween represent great opportunities to better align with your ever-changing customers before heading into the all-important holiday season, when digital marketing misalignments are most costly. Is your branding strong? Are your offers clear and focused on what’s in it for your audience? Are we making it…
6 of My All-Time Favorite Quotes about Marketing
In the new 4th edition of Email Marketing Rules, I include quotes from scores of experts who have impacted how I think about the email channel, as well as about marketing in general. Here, I’d like to share six of my favorite quotes along with the wisdom I see in them. In…
Marketing Book Podcast: ‘A Lot of Structural Changes to How Email Marketing Works’
Six years after being on the Marketing Book Podcast to discuss the 3rd edition of Email Marketing Rules, I rejoin host Douglas Burdett to talk about the new 4th edition. During our 1 hour and 17 minute conversation, we cover a wide range of topics, including: What’s new in the 4th edition…
Second Quarter 2023 Holiday Marketing Quarterly
The holiday season doesn’t have an off-season. Having a successful holiday season means executing a successful year-round strategy. Oracle’s Holiday Marketing Quarterly gives B2C brands a quarter-by-quarter plan for how to achieve more during the critical holiday season with their email marketing and other digital marketing channels. Our second quarter checklist is…
Fourth Quarter 2022 Holiday Marketing Quarterly
The holiday season doesn’t have an off-season. Having a successful holiday season means executing a successful four-quarter strategy. Oracle Consulting’s Holiday Marketing Quarterly gives you a quarter-by-quarter plan for how to achieve more during the critical holiday season. The fourth quarter is focused on wrapping up your final prep and then taking…
Good Taxonomy Leads to Great Digital Marketing Optimization Opportunities
Digital marketing is flush with optimization opportunities, but only if you have a highly organized program. A central key to that is having a solid taxonomy, where you use tagging to keep track of various program elements. This kind of tagging system is key to easily and regularly optimizing your: Audience acquisition…
Mailmodo Growth Chat: How to Launch a Successful Holiday Campaign
I join Mailmodo CEO Aquibur Rahman on the Growth Chat Podcast to talk about holiday planning, as well as how I got my start in email marketing. I share some of the advice from our Holiday Marketing Quarterly series and discuss a wide range of issues, including: How email marketing amplifies existing…
Optimizing Email Marketing Calls-to-Action: A 4-Point Plan
Email marketers have historically paid a lot of attention to subject line testing, eager to drive higher open rates. But in the age of Mail Privacy Protection, where many opens are being obscured, it’s time for marketers to refocus some of their A/B testing zeal on calls-to-actions to drive much needed clicks….
Content Planning: Advice from Oracle’s Global Digital Marketing Agency
If it’s not in the plan, then it typically doesn’t happen. And if it does happen, then corners have been cut and sacrifices made. That’s a harsh reality, especially with today’s lean digital marketing teams. That’s why, when working with our Oracle Marketing Consulting clients, we take an expansive view of content…
On-Demand Webinar: Effective Testing & Optimization Across Digital Marketing Channels
Consumer behaviors, desires, and needs are changing faster than ever. Simply watching your analytics and listening to your customer service feedback isn’t enough, if it ever was. To stay aligned with your customers across all of your digital channels, having a robust testing program in place is critical. But how do you…
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research at Oracle Marketing Consulting
Author of Email Marketing Rules
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