Email Marketing RulesOn-Demand Webinar: Effective Testing & Optimization Across Digital Marketing Channels
Consumer behaviors, desires, and needs are changing faster than ever. Simply watching your analytics and listening to your customer service feedback isn’t enough, if it ever was. To stay aligned with your customers across all of your digital channels, having a robust testing program in place is critical. But how do you…
Holiday Marketing Quarterly: Fourth Quarter 2021 Checklist
Oracle’s Holiday Marketing Quarterly gives B2C brands a quarter-by-quarter checklist for how to achieve more during the critical holiday season with their email marketing and other digital marketing channels. Along with guidance on planning, strategy, and prioritization, you’ll get advice and tips from some of Oracle Marketing Consulting’s more than 500 digital…
Identifying ‘Real Opens’ Is Key to Adapting to Apple’s Mail Privacy Protection
Apple’s new Mail Privacy Protection features will have widespread implications for email marketers. Why? It’ll affect everything from email analytics and deliverability to email strategy and design in a significant way. That’s because these changes, which debut this fall, will prevent email senders from seeing Apple Mail users’ open behavior, IP address,…
Website Optimization Ideas to Explore: An Oracle Consulting Checklist
Checklists can inspire you, help you identify gaps, allow you to take inventory, and provide an easy-to-follow action plan. At Oracle Marketing Consulting, we use checklists all the time with our clients. In fact, we love them so much that we wanted to share some of our most useful checklists, including this…
Holiday Marketing Quarterly: Second Quarter 2021 Checklist
Oracle’s Holiday Marketing Quarterly gives B2C brands a quarter-by-quarter checklist for how to achieve more during the critical holiday season with their email marketing and other digital marketing channels. Along with guidance on planning, strategy, and prioritization, you’ll get advice and tips from some of Oracle Marketing Consulting’s more than 500 digital…
Email Marketing Trends for 2021: Competitive Differentiators
In the ever-changing world of email marketing, it can be difficult to know where to invest your time and energy. It’s extra challenging in turbulent times like these, when consumer behaviors and business goals are shifting. To help you prioritize your email marketing efforts this year, we surveyed Oracle Marketing Consulting’s more…
Our Top Learnings from Launching the Oracle CX Marketing Consulting Newsletter
We launched our first issue of the twice-monthly Oracle CX Marketing Consulting Newsletter on Oct. 15, 2019. Since then, we’ve sent 30 issues. We’ve learned a lot from launching it, as well as from running it for a year. Rather than keep these learnings to ourselves, the newsletter team and I wanted…
Holiday Marketing Quarterly: Fourth Quarter 2020 Checklist
Oracle’s Holiday Marketing Quarterly gives B2C brands a quarter-by-quarter checklist for how to achieve more during the critical holiday season with their email marketing and other digital marketing channels. Along with guidance on planning, strategy, and prioritization, you’ll get advice and tips from some of Oracle CX Marketing Consulting’s more than 500…
Keep Optimising Podcast: Chad S. White, Author of ‘Email Marketing Rules’
I am excited to be the first guest on Chloe Thomas’ new podcast series, Keep Optimizing. The series will look at a different marketing channel each month, starting with email marketing. During the 51-minute episode, we discuss a wide range of issues, including: How I got my start in email marketing Why…
Prepare for the Holiday Season by Experimenting & Testing Now
The holiday season is a dangerous time to try to innovate. More than any other time of the year, it’s the most expensive time to have a failure. On the other hand, the second and third quarters are a great time to experiment with different tactics and strategies in a much lower-stakes…
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
Features
