Email Marketing RulesThe Financial Brand: 6 Strategic Trends Reshaping the Future of Email Marketing in Banking
Email remains the workhorse of digital marketing. But how do companies in the banking industry create email campaigns that increase conversions, drive more traffic to your website, and generate more sales? In this post, Bill Streeter, Editor at The Financial Brand, discusses six big email marketing trends, sharing insights from several email…
Webinar Recording + Q&A: 2018 Email Marketing Kickoff
Now is the ideal time for marketing teams to consider their email marketing planning for 2018. In an industry that’s constantly shifting as it adapts to consumer, business, and technological changes, setting the priorities for the months to come can be hard! We’ll help you set the direction for your email marketing…
Webinar Recording + Q&A: Top 5 Opportunities for Improving Your Email Creative
Email creative is unlike web or print creative. It has its own unique constraints that marketers must master to make the most of the channel. In this webinar, expert email developer and Litmus Product Manager Kevin Mandeville and I identify the top 5 opportunities to improve your email creative strategy, based on…
Email Design Podcast: The 2017 State of Email Creative
In the 86th episode of The Email Design Podcast, I join host Kevin Mandeville to discuss the findings from Litmus’ 2017 State of Email Creative report. We walk through each section of the report, discussing: How marketers find email inspiration The value of email brand guidelines The adoption of responsive email design…
20 Things Successful Email Marketing Programs Do
While it’s difficult to fail at email marketing, success can be elusive. Shifting consumer behaviors and expectations, new technologies, improving cross-channel integration, changing anti-spam and privacy laws, evolving inbox provider capabilities—all can make getting ahead a huge challenge. Less than 10% of marketers say their email programs are very successful, according to…
Report: 2017 State of Email Creative
Email creative is unlike web or print design. It has its own unique constraints and opportunities that marketers must master to make the most of the channel. The rendering of your design is affected by the email client and screen size used to view it, whether images are disabled, and more. And…
7 Easy Wins to Add to Your Email Marketing To-Do List
Email is always changing, so marketers’ email marketing programs must always be changing as well to make sure they’re still relevant to consumers and creating great experiences for their subscribers. With that in mind, here are seven relatively easy-wins to consider adding to your email marketing to-do list this year: Use more…
Report: 2016 State of Email Design
Designing an email isn’t like designing a webpage or print piece. There are both limitations and opportunities around what you can do with email design, and it’s up to email designers and coders to master both of those. In the inaugural State of Email Design report, which is based on the responses…
4 Fears Email Marketers Need to Conquer
When Malcolm Gladwell’s Outliers came out in 2008, everyone was really taken by the “10,000 Hour Rule,” which said that it took roughly 10,000 hours to become an expert at something. At the time, I worked at the email marketing agency Smith-Harmon and we liked the concept so much that we created…
The Often Missing Element in Email Marketing Success Metrics: Time
Email marketing success metrics are incredibly tricky, in part because it’s very easy to fall into a mindset of evaluating campaign success instead of program or customer success. While individual campaigns are important—some being critical—the collective impact of our campaigns on the engagement of our subscribers is even more important. It’s an…
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
Features
