Quick Email Marketing Wins in 2015

Going into the New Year, instead of focusing on the new, why not focus on the easy. Below are my picks for email marketing initiatives that are low-effort and high-return: Optimize your snippet text Implement predictive intelligence for personalized recommendations Add defensive design elements to your email templates Test special characters in…

Email Marketing Double-Dog Dares: Vol. 4

Since email is a fast-moving, fast-evolving channel, marketers must be experimenters to succeed at a high level. With that in mind, I dare you—no, I double-dog dare you—to test these six out-of-the-box, bleeding edge, and fun/weird ideas: 1. Bring transparency and rewards to email activity. Especially now that ISPs are factoring engagement…

7 Years as a MediaPost Email Insider Columnist and Counting

It was seven years ago this month that I started regularly writing for MediaPost’s Email Insider blog. My column tomorrow will be my 149th and I’m particularly excited about the concept I discuss in it, so I hope you’ll check it out. But I wanted to take this opportunity to share five…

The Email Design Toolkit: The Basics + Coding + Data Strategy

Email design is like nothing else. To ensure that you have a solid design foundation, we’ve created the Design Toolkit, a 3-part report will help you create email that… Look good. In Email Design Basics, I give you a crash course in the essentials. Work well. Get a general guide to writing…

Once Again, I Double-Dog Dare You!

In 2008 and 2010 I double-dog dared marketers to experiment with some little-used, out-of-the-box, perhaps even weird tactics. Some of those tactics are not so uncommon anymore while others are just as rare as they ever were. Since it’s been more than three years and email marketing is all about experimentation, I…

A Focus Group of One

I’m a big fan of WhichTestWon. It’s a good, regular reminder that while my gut is pretty good at this point, it’s far from reliable—especially when I’m in unfamiliar territory. In the absence of firm knowledge or solid data to draw upon, you are pretty much left with your personal biases. That’s…

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