Report: 2017 State of Email Creative
Email creative is unlike web or print design. It has its own unique constraints and opportunities that marketers must master to make the most of the channel.
The rendering of your design is affected by the email client and screen size used to view it, whether images are disabled, and more. And you have lots of opportunities to up-level your design by using dynamic content, interactive email elements, A/B testing, and more.
Based on our survey of more than 3,500 marketers worldwide, our second annual State of Email Creative report examines every facet of email creative strategy, including:
- Finding email inspiration
- Brand guidelines
- Email design approaches
- The popularity of various design elements
- The use of one-off email designs
- A/B testing
- Email redesign schedules
- Landing page responsibilities
This 31-page report explores each of these findings and much more, with 25 charts providing data-based evidence of current practices and trends that impact the email creative process.
Use the results to benchmark your own email creative and design processes, to identify opportunities for improvement, and as evidence to argue for the need to experiment with new email approaches, elements, and tactics.