Email Marketing RulesHappy Holidays from My Family to Yours!
Wherever you are, whatever you celebrate, my family and I wish you all the best this holiday season. See you in the New Year, EmailGeeks!
Picking the Right Sender Name: Brand or Person?
Perhaps it’s the focus on empathy and connecting with our subscribers on a human level. Or it’s all of the emphasis on writing in plain English—using colloquialisms, sentence fragments, emojis, and even slang. Or maybe it’s the risky desire to con their way into the Primary tab instead of the Promotions tab….
Halon: Email Trend Report 2023
2023 will continue a string of challenging years that has seen us transition from pandemic to recovery to high inflation and now to an expected global recession. The pressures that come with that are evident in the predictions assembled by Halon from 19 email marketing experts, including me. In particular, Matthew Dunn…
Imagining an Amazon Email Client: Prime Mail
Gmail is getting old. What’s the next hot email app? That was the gist of a tweet I saw early this year. At the time, the question made me reflect on the different features and capabilities of all of the major inbox providers, and what those differences said about inbox providers’ attitudes…
4 Ways to Maximize Double Opt-In Confirmations
One of the many impacts of Apple’s Mail Privacy Protection is that it’s now significantly more difficult to determine whether a subscriber is active or inactive. This challenge has led to a decline in deliverability rates and contributed to a spike in Spamhaus listings, with many marketers feeling forced to take greater…
The Last Word on November 2022
A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & reports 2023 Will Break All Email Records – Here’s Why (Only Influencers) Even The Experts Make Mistakes. (DanOshinsky.com) Zoom Launches New Email Service (Spam Resource) Insightful & entertaining tweets for every time I’ve…
4 Major Factors Impacting Email Marketing Performance This Holiday Season
Measuring your email marketing performance can be tricky in the best of times. Lately, it has been extra challenging. After all, it’s not just about getting the right data. It’s then about sifting through that data to find the right insights. This holiday season, you’ll want to be mindful of several factors…
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research at Oracle Marketing Consulting
Author of Email Marketing Rules
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