Email Marketing Trends for 2025: Unproven Opportunities

Email marketing is constantly evolving, so it can be difficult to know where to invest your time and energy from year to year. Just a few of the recent changes and challenges that email marketers have faced include: Economic uncertainty caused by global trade disruptions, high inflation, and high interest rates Changes…
Marketing, Demystified podcast: The Future of Email Marketing

Email marketing is undergoing massive changes, from AI to inbox changes to new branding options in the inbox. I join Marketing, Demystified podcast host Jenn Mancusi to discuss these changes and how marketers can adapt. During the 55-minute episode, we talk about: 3:37 – How generative AI is transforming email marketing and…
4 Hallmarks of Today’s Best Email Marketing Programs

To succeed at email marketing requires constant iteration and evolution with an eye on gradual improvements. And this iteration happens in an environment of continual change—with some of those changes requiring adaptation and some merely presenting distractions. Experienced email marketers know that a good email marketing program… Has an active mailable list…
The Last Word on January 2025

A roundup of digital and email marketing articles, posts, and social buzz you might have missed last month… Must-read articles, posts & reports What’s In, What’s Out in 2025 (Total Annarchy by Ann Handley) The FCC Update Signals a New Era for Digital Marketers and Lead Generators (Forbes) Year in Email 2024:…