Email Marketing RulesEmail Marketing Trends for 2023: Competitive Differentiators
Email marketing is constantly evolving, so it can be difficult to know where to invest your time and energy from year to year. It’s extra challenging in turbulent times like these, when the economic environment, consumer behaviors, and business goals are shifting rapidly. To help you prioritize your email marketing efforts this…
Email Marketing Trends for 2023: Unproven Opportunities
Email marketing is constantly evolving, so it can be difficult to know where to invest your time and energy from year to year. It’s extra challenging in turbulent times like these, when the economic environment, consumer behaviors, and business goals are shifting rapidly. To help you prioritize your email marketing efforts this…
Email Blocklists: How to Get Off One, and Stay Off Them
Having your email IP address or domain added to an email blocklist can seriously affect your deliverability, and therefore the profitability of your email program. This is doubly true if you’re blocklisted during one of your key selling seasons. For those reasons, it’s important to routinely check if your brand is on…
The Last Word on January 2023
A roundup of email marketing articles, posts, and social buzz you might have missed last month… Must-read articles, posts & reports The Future of Email Marketing & Marketing Automation 2023 (EmailMonday) Deliverability in 2023: Looking Back, Looking Forward (Kickbox) B2B Gamble: Brands Boost Their Marketing As They Brace For A Recession (MediaPost)…
Navigating the Post-Holiday Season: Gift Returns, Customer Debt, & Gift Cards
The holiday season doesn’t end on Christmas Day—or even at the end of December. The ripple effects of the holidays can be felt well into the New Year. Some of those effects are negative, such as gift returns and holiday-accumulated consumer debt. And some of them are positive, such as increased gift…
5 Takeaways from Signing Up for Marketing Emails from 100 Brands
I recently signed up to receive promotional emails from 100 B2C brands that span the retail, travel, consumer products, and media industries. I noticed five major areas of opportunity for brands to improve their signup processes: Signup forms are often hard to find Too many brands ask for phone numbers Exactly what…
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
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