Navigating the Post-Holiday Season: Gift Returns, Customer Debt, & Gift Cards
The holiday season doesn’t end on Christmas Day—or even at the end of December. The ripple effects of the holidays can be felt well into the New Year.
Some of those effects are negative, such as gift returns and holiday-accumulated consumer debt. And some of them are positive, such as increased gift card balances.
Let’s talk about ways to reduce the negative impacts and boost the positive impacts through smart marketing and other strategies.