Email Marketing Rules4 Ways Your Math May Be Steering Your Email Marketing Program Wrong
As more marketers embark on their personal journeys to become data-driven marketers, most are finding the road to be a rocky one. The central problem they’re encountering is a surprising one: It’s that their data doesn’t always lead them to the best decision. Why is that? Sometimes the wrong lesson is being…
Customer First Thinking Podcast: Email Still Rules
Email marketing never seems to get the respect it deserves, yet consumers continue to prefer it over every other media channel, says Stephen Shaw, host of the Customer First Thinking Podcast. I could agree more. I recently joined him on his podcast, where we talked about how the future of email marketing…
7 Advanced Digital Marketing Metrics Most Brands Don’t Use, But Should
Brands are increasingly recognizing metrics like email opens, web traffic, and social media likes for what they are—surface metrics that churn wildly and are directionally noisy. While it’s still important to track those high-level metrics, optimizing for them often doesn’t translate into deeper engagement. Indeed, sometimes maximizing those metrics leads marketers to…
Universal Control Groups: The Path to Digital Marketing Measurement Clarity
If you truly want to know the impact your digital marketing campaigns are having, then compare the actions of people who get them to the actions of people who wanted to get them but didn’t. That’s the logic behind universal control groups, which is a measurement approach where you exclude a small…
On-Demand Webinar: How to Transform Your Customer Experience with a CDP
Brands are struggling with a myriad of forces, including disjointed omnichannel experiences, rapid consumer behavior changes, the sunsetting of third-party cookies, and Apple’s Mail Privacy Protection. Increasingly, they’re realizing that a big part of dealing with each of those challenges is to bring all their customer data together in one place—a customer…
5 Truths about Inactive Email Subscribers
“Should you email inactive subscribers who haven’t opened or clicked any of your promotional emails in a long time?” That seemingly simple question is actually fraught with nuance and complexity. But it’s critical to have a clear answer because maintaining your email engagement levels is probably the biggest factor determining your email…
The Last Word on April 2022
A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & reports 10 Email Marketing Experts Predict the Future of Email in 2032 (Email Design Review) How Many Email Marketers Are Actually Writing “Dark Mode” Code? (SendView) You’re Still Being Tracked on the Internet,…
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
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