Email Marketing RulesAI’s Core Strength & Weakness: ‘It Scales What You Give It’
During her opening keynote on the state of AI in email marketing at the ANA’s Email Excellence Center Committee Meeting in August, Forrester Research’s Shar VanBoskirk said, “AI scales what you give it.” So, if you give it bad data, it scales that. And if you give it bad strategy, it scales…
The Last Word on September 2026
A roundup of digital marketing and email marketing articles, posts, and social buzz you might have missed last month… Must-read articles, posts & reports Why Curiosity May Be the Most Important Leadership Skill of Our Time (Reworked) Peak Screens: Why Marketers Say Real Life Is Winning Back Gen Z (EMarketer) Disclosure Day:…
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
GVP of CRM Strategy
Zeta Global
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
