Email Marketing RulesFinding Your Reason to Embrace Accessibility
Accessibility entails creating customer experiences that can be accessed by people with a full spectrum of abilities, including physical, cognitive, hearing, and sight challenges. Accomplishing that involves a range of design enhancements, including full-width buttons, keeping sentences short, captioning videos, and using strong text contrast ratios.
Historically, brands have struggled to create broadly welcoming experiences, often because they can’t get a critical mass of support. Sometimes that’s because advocates lean too heavily on just one or two of the reasons brands should support accessibility when there are in fact four strong reasons to do so.
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Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
GVP of CRM Strategy
Zeta Global
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
