Email Marketing RulesThird Quarter 2026 Marketing Benchmark Report
Zeta Global’s latest Marketing Benchmark Report shares aggregated data on SMS click rates and on email sends, open rates, click rates, click-to-open rates, and unsubscribe rates from July 1 through Sept. 30, 2026, including year-over-year changes. The email benchmarks are broken down by industry (e.g., retail; travel, hospitality & entertainment; financial services…
The Last Word on October 2026
A roundup of digital marketing and email marketing articles, posts, and social buzz you might have missed last month…a Must-read articles, posts & reports iOS 27 and email: what marketers need to know (ActionRocket) Get Your Employees Ready to Manage AI Agents (Reworked) Building a Second-Wave AI Business (Seth Godin) What’s Dragging…
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
GVP of CRM Strategy
Zeta Global
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
