Email Marketing RulesZeta Live 2026: Every Session Now Available On-Demand
Zeta Live 2026 took over Geffen Hall at Lincoln Center in New York City on Oct. 8 for a packed day of sessions with the brightest minds in AI, marketing, and advertising. A few of my favorite highlights from the best Zeta Live yet:
- Zeta CEO David A. Steinberg kicked it off with 4 major announcements.
- We shared our product vision.
- Lindsey Vonn taught us about resilience.
- Kevin Hart encouraged us to bet on ourselves and ask the dumb question.
- We explored Personalization Reimagined with Tractor Supply, Carter’s, Synchrony, and Talbots.
- We examined Loyalty Reimagined with Pizza Hut and Nothing Bundt Cakes.
>> See all Zeta Live 2026 on-demand sessions
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
GVP of CRM Strategy
Zeta Global
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
