3 Reasons Brands’ Email Marketing KPIs Are Overly Focused on Engagement

Email Marketing KPIs: 3 Reasons Brands Are Overly Focused on Engagement

Email success looks different to different kinds of companies because they don’t all have the same business models and goals. This was made clear when we asked nearly 400 marketers what their email marketing key performance indicators are. The vast majority indicated that clicks and opens are key. Half said conversions are….

Webinar: “Key Insights from a Year of State of Email Research” on Dec. 11

Key Insights from a Year of State of Email Research

If you didn’t have time to read all of the hundreds of pages worth of reports and research insights that came out of our 2018 State of Email Survey, you’re in luck: We’ve condensed the key stats, trends, and takeaways from all our research into a single webinar. You’ll learn about: How…

Total Retail: Email Marketing’s ROI – Three Insights for Retailers

Email Marketing’s ROI: 3 Insights for Retailers

Email remains one of the most effective marketing channels, generating a 38-to-1 return on investment across all industries, according to Litmus’ Email Marketing ROI: The Factors That Lead to Better Returns whitepaper. Companies in the retail and consumer goods and services industries generate email marketing ROIs nearly as high, getting 37 times…

Webinar: Trends and Insights for Interactive Email and AMP for Email

Trends and Insights for Interactive Email and AMP for Email

This year you can expect to see more interactive and personalized emails in your inbox. Marketers are opting to use interactive emails with bite-sized information to entice users to “shop now” or “learn more”—all directly in the inbox without having to visit an app or website. Is this design evolution optimal or…

The Last Word on October 2018

A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & reports Microsoft introduces new “verified” icons for businesses (250ok) Why BIMI is Important for Email Deliverability (Inbox Pros) Salesforce acquires Rebel, maker of ‘interactive’ email services, to expand its Marketing Cloud (TechCrunch) The…

Report: 2018 State of Email Analytics

2018 State of Email Analytics

Brands use analytics to listen to what their subscribers and inbox providers are telling them. Without analytics, brands are deaf to both their cheers of happiness and their shouts of frustration. Based on our State of Email Survey of 3,000 marketers, our first-ever State of Email Analytics report takes a detailed look…

Help Fight Prostate Cancer: Support the Movember Foundation

Support the Movember Foundation

I had a prostate cancer scare earlier this year. Thankfully, I’m okay and am now getting regular checkups. However, my father had prostate cancer, so it’s likely that I’ll follow in his footsteps. But my father also survived his battle with cancer, so I’m hoping to follow in his footsteps in that…