How to Trim Your Out-of-Control Martech Stack

How to Trim Your Out-of-Control Martech Stack

I couldn’t agree more with Bonnie Crater’s first prediction in her recent MarketingProfs article on the Top 3 B2B Marketing Predictions for 2022, which is that “B2B marketers will trim their tech stacks.” In her article, she says, “B2B marketers will look for opportunities to consolidate and simplify their tech stacks, paring…

The Future of Email Podcast: A Conversation with Chad S. White of Oracle

The Future of Email Podcast - A Conversation with Chad S. White of Oracle

I join Matthew Dunn, the host of The Future of Email Podcast, to talk about major email marketing trends and where the industry is headed over the next 12-24 months. Recorded in the early days of the Russian invasion of Ukraine, our conversation is pretty heavy, getting into cyber- and geopolitics. We…

How to Simplify Your Martech Stack: 3 Approaches

How to Simplify Your Martech Stack: 3 Approaches

Marketing technology stacks are very complicated. Like credit-card-fine-print complicated or teen-brain complicated. With very few exceptions, the marketers I speak with are eager for greater simplification, says Clint Kaiser, Head of Analytic & Strategic Services at Oracle Marketing Consulting. They want to accomplish their marketing goals without having to navigate a spaghetti-works…

The 7 Factors that Determine Email Deliverability

The 7 Factors That Determine Email Deliverability

Poor email deliverability can be costly, causing a brand’s emails to end up in the spam folder or blocked entirely instead of reaching their subscribers. While deliverability can sometimes feel out of a business’s control, inbox placement is actually governed by seven factors, all of which are directly or indirectly under their…

Holiday Marketing Quarterly: First Quarter 2020 Checklist

Oracle's Holiday Marketing Quarterly

Oracle’s Holiday Marketing Quarterly gives B2C brands a quarter-by-quarter checklist for how to achieve more during the critical holiday season with their email marketing and other digital marketing channels. Along with guidance on planning, strategy, and prioritization, you’ll get advice and tips from some of Oracle CX Marketing Consulting’s more than 500…

On-Demand Webinar: The Future…Delayed – The Forces that Keep Brands from Being Aligned with Consumer Behaviors

The Future...Delayed: The Forces that Keep Brands from Being Aligned with Consumer Behaviors

The goal of every brand is to be relevant to consumers and aligned with consumer behaviors. That’s why brands launched ecommerce sites as the internet became an increasingly common place to shop. That’s why brands made their emails mobile-friendly as smartphones became an increasingly common way to read emails. And that’s why…

Why Building Homegrown Email Platforms Is So Out of Favor

Why Hardly Any Brands Ever Build Homegrown Email Platforms Anymore

Build or buy? When it comes to email marketing platforms, it’s a question that brands rarely bother to ask themselves anymore because nearly everyone buys. And when brands do seriously ask themselves this question, it’s exceedingly rare for them to actually choose to go down the build road. According to Litmus’s State…

Webinar Recording + Q&A: The Trends & Strategies That Will Shape Your Email Program in 2019

The Trends and Strategies that Will Shape Your Email Program in 2019

The email industry is constantly changing, and keeping up with what’s new can feel like an impossible task. Join me, Campaign Monitor’s Logan Baird, and Litmus’ Jason Rodriguez, Alice Li, and Bettina Specht as we break down the key insights from Litmus’ 2019 State of Email Report, explain the trends that are…

Webinar Recording and Q&A: The Trends Transforming the Email Service Provider Landscape

The Trends Transforming the Email Service Provider Landscape webinar recording

Email service providers are the technological foundation of the email industry—and the biggest line item in email marketing budgets. With so much on the line, it’s no surprise that frustrations with ESPs run high. In this webinar, Community & Product Evangelist Jason Rodriguez and I share findings from our first-ever State of…

Switching ESPs: What You Should Expect

What to Expect When Switching ESPs

More than 28% of brands dropped or switched email service providers during 2017, according to a Litmus poll. And more than 16% of brands told Litmus that changing ESPs was a top email marketing priority for 2018. If you’re thinking of switching ESPs, first, be sure to create a solid ESP request…

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