The 7 Factors that Determine Email Deliverability

The 7 Factors That Determine Email Deliverability

Poor email deliverability can be costly, causing a brand’s emails to end up in the spam folder or blocked entirely instead of reaching their subscribers. While deliverability can sometimes feel out of a business’s control, inbox placement is actually governed by seven factors, all of which are directly or indirectly under their control:

  1. Infrastructure
  2. Volume
  3. Content
  4. Bounces & Spam Traps
  5. Spam Complaints
  6. Engagement
  7. Reputation

For a discussion of each of these factors…

>> Read the entire article on CMS Wire

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