Email Marketing RulesThe 7 Factors that Determine Email Deliverability
Poor email deliverability can be costly, causing a brand’s emails to end up in the spam folder or blocked entirely instead of reaching their subscribers. While deliverability can sometimes feel out of a business’s control, inbox placement is actually governed by seven factors, all of which are directly or indirectly under their control:
- Infrastructure
- Volume
- Content
- Bounces & Spam Traps
- Spam Complaints
- Engagement
- Reputation
For a discussion of each of these factors…
>> Read the entire article on CMS Wire
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
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