Email Marketing RulesThe Last Word on March 2026
A roundup of digital marketing and email marketing articles, posts, and social buzz you might have missed last month… Must-read articles, posts & reports The AI-Search Adoption Survey: 6 Charts Show Where (and How) People Search (Digital Marketing Tips First Take on The Forrester Wave Email Marketing Service Providers 2026 (Email Vendor…
2026 Digital Marketing Lookbook
Zeta Global’s third annual Lookbook chronicles the latest design trends and spotlights 20 standout campaigns from among the tens of thousands our Creative Services team reads each year. For each featured campaign, we point out all the ways they’re innovating and worth emulating, whether it’s in terms of design, development, copywriting, strategy,…
In Defense of Mother’s Day Opt-Outs (and Empathy in Marketing)
Being empathetic is hard. If it were easy, then every brand would do it. Because it takes time and effort, that often means getting approval from your boss, who may not see the ROI in catering to the sensitivities of sometimes relatively small segments of customers. A great case in point is…
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
GVP of CRM Strategy
Zeta Global
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
