Email Marketing RulesLead Nurture Campaigns Every B2B Brand Needs
Lead nurture campaigns are automated digital marketing flows that are designed to respond to interest by prospects by delivering content that educates, persuades, or otherwise nudges them farther down the funnel and closer to conversion. Because of that goal of movement down the funnel, different nurture campaigns are aligned with different stages…
An Email ‘Newsletter’ Can Be Almost Anything. That’s a Good Thing.
What is an email newsletter? That’s a serious question. Think about it for a minute. What is an email newsletter? I’ve been thinking about this a lot lately and here’s what I came up with: An email newsletter is a message format that mostly contains non-promotional content that’s of interest to a…
Why Your AI Solutions May Not Be Working as Expected
Every organization is excited about the potential of AI to improve their operations, but many are finding it difficult to make AI at scale a reality. If your brand is struggling to achieve what they expected with AI, answering these questions can help you identify common reasons for AI failures. >> Read…
How Tariff Messaging Can Make or Break Brand Loyalty
Chaotic tariff policies have disrupted businesses and cratered consumer confidence. According to The Conference Board, consumer expectations for the future are at a 13-year low, having fallen for the fifth consecutive month as of April. Separately, the preliminary reading of consumer sentiment in May dropped to the second-lowest on record since the…
The Last Word on May 2025
A roundup of digital and email marketing articles, posts, and social buzz you might have missed last month… Must-read articles, posts & reports The 7 Stages of AI Proficiency (Andy Crestodina) How Geopolitical Tensions Are Impacting B2B Marketing Spend (MarketingProfs) I’m a LinkedIn Executive. I See the Bottom Rung of the Career…
Are You Treating Your Digital Marketing Like Advertising?
Intrinsically, brands know that marketing and advertising are different functions with different goals and different strategies for achieving those goals. As different as they are, these two functions need to be coordinated. That’s why marketing and advertising are typically run out of the same group in most companies and overseen by the…
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
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