Email Marketing RulesIs Your Brand Chasing the Wrong Marketing Goals?
“Do you want to be right, or do you want to get what you want?” This is a saying that my wife, a leader at a Boston hospital, has become very fond of in recent years. She mostly uses it when counseling her team members and peers (but also sometimes uses it…
The Last Word on August 2026
A roundup of digital marketing and email marketing articles, posts, and social buzz you might have missed last month… Must-read articles, posts & reports AI-Generated Email Summaries: What We Learned After Analyzing 628 Summaries (With Video) (BuzzStream) AI Fears Are Fueling the ‘Handmade’ Branding Trend (Fast Company) New EU Guidelines For AI…
The Holiday Design Playbook: What to Update & When
When brick-and-mortar retailers want to signal to shoppers that it’s time for the holiday season, they deck their stores with pops of seasonal colors, put up eye-catching decor, and install impressive window displays. Brands should introduce the same festive visual signals into their digital marketing campaigns. Here are four ways to bring…
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
GVP of CRM Strategy
Zeta Global
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
