The Last Word on August 2026

The Last Word

A roundup of digital marketing and email marketing articles, posts, and social buzz you might have missed last month…

Must-read articles, posts & reports

AI-Generated Email Summaries: What We Learned After Analyzing 628 Summaries (With Video) (BuzzStream)

AI Fears Are Fueling the ‘Handmade’ Branding Trend (Fast Company)

New EU Guidelines For AI Labelling (Smashing Magazine)

Your Unsubscribes May Not Be an Email Problem (Holistic Email Academy)

Social Media’s Audience Share Continues to Be at Odds with How Marketers Spend on the Channel (EMarketer)

GLP-1 Drugs Are Forcing Retailers to Rethink their Entire Playbook (EMarketer)

Insightful & entertaining social posts

Noteworthy subject lines

IKEA Family, 8/2 – The IKEA Ready for College Event ends today📚
Macy’s, 8/7 – Up to 40% off shirts, shoes, and more for back-to-school & beyond
PINK, 8/13 – NEW Campus Fleece—Stay Cozy, Friends
Staples, 8/14 – Classroom supplies as low as $12 = 🕺 💃
Michaels, 8/13 – Your dark side called: It’s craving spooky décor 🕷️🦇
Spirit Halloween, 8/10 – NEW Mandalorian costumes! 🪐
Williams Sonoma, 8/26 – Halloween curb appeal starts here
The Container Store, 8/30 – 🚨 EARLY ACCESS: LABOR DAY SALE
Uncommon Goods, 8/19 – Your uncommon holiday preview
Goldbelly, 8/20 – LAST CHANCE 🦞 The Maine Lobster Roll SALE of the Summer
Bass Pro Shops, 8/10 – Get ready for deer season and save
Michaels, 8/21 – Fine Art Month at Michaels 👩‍🎨 Celebrate our growing selection with deals and demos ->
Michaels, 8/31 – Grandmacore 101: Old-school hobbies are having a moment. 🧶🧵
Urban Outfitters, 8/10 – The best day is NEW ARRIVALS day 🎉
Kate Spade New York, 8/7 – Office-worthy accessories that do the work
Clinique Summer Gift, 8/20 – Big News! 🌟 Enjoy 25% off jumbo favorites.
Uncommon Goods, 8/9 – 10 “Where’d you GET that?!” finds
Huckberry, 8/2 – New Show: 50 Things to Do Before You Die
Huckberry, 8/23 – The 1873 Invention that Changed the World
Ann Douglas from Lonely Planet, 8/8 – Rules for being a better tourist
Patagonia, 8/11 – Leave your pants at home
Gap Email Exclusive, 8/26 – THE SWEATS RESET
Urban Outfitters, 8/26 – New & Now: Introducing our BDG Curve Pant!
IKEA Family, 8/26 – 🎮 Game on. Meet the new IKEA | XBOX collection.
West Elm, 8/11 – Pierce & Ward + West Elm is back
ECCO, 8/14 – ECCO x Natacha Ramsay-Levi
Bed Bath & Beyond, 8/8 – The best deal is in the app 📲
Abercrombie & Fitch, 8/30 – APP ONLY | Extra 20% OFF almost everything* ends tonight.
Levi Strauss & Co., 8/31 – Red Tab™ members, you’re up first

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