12 Trends a-Trending: Digital Marketing Insights for the Holiday Season Ahead

12 Trends a-Trending 2026

Like a snowflake, every holiday season is unique. Knowing what economic, technological, and consumer challenges and opportunities to expect and then planning appropriately can allow marketers to maximize their chances of having a successful holiday season.

To help you plan your holiday marketing, Zeta’s Strategy & Analytics Teams have pulled together a list of the top 12 trends that will impact marketers this holiday season and how you can adapt. For a full discussion of each of those trends and how to respond to them, watch the on-demand webinar below. But for a quick rundown of the trends, read on.

>> Read the entire post in the Zeta Global Resource Center

>> Watch the on-demand webinar

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