Email Marketing RulesFive Ways to Personalize Emails for New Subscribers
Marketers know that personalization is key to both increasing performance and boosting retention and loyalty. However, early in a new subscriber relationship, many marketers struggle to create relevant emails due to a lack of data. However, sometimes this lack of data is due to poor integration, missed data collection opportunities, and gaps…
Fourth Quarter 2025 Email Marketing Benchmark Report
Zeta Global’s latest Email Marketing Benchmark report shares aggregated data on sends, open rates, click rates, click-to-open rates, and unsubscribe rates from Oct. 1, 2025 through Dec. 31, 2025, including year-over-year changes. The benchmarks are broken down by industry (e.g., retail; travel, hospitality & entertainment; financial services & insurance; and media) and…
The Last Word on January 2026
A roundup of digital marketing and email marketing articles, posts, and social buzz you might have missed last month… Must-read articles, posts & reports Gmail is entering the Gemini era (Google) Gemini introduces Personal Intelligence (Google) Operating 2026: The Great Decoupling Begins (Operating by John Brewton) Why Creators Are Doubling Down on…
Is Email the Best Path to AI Commerce Dominance?
The majority of consumers used AI to help them make gift-buying decisions this past holiday season, according to a Zeta Global survey. But that doesn’t mean the experience was smooth. Most consumers had to enter lots of guidance about the gift recipient and preferred brands, typically over several prompts, before they got…
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
GVP of CRM Strategy
Zeta Global
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
