The Last Word on January 2026
A roundup of digital marketing and email marketing articles, posts, and social buzz you might have missed last month…
Must-read articles, posts & reports
Gmail is entering the Gemini era (Google)
Gemini introduces Personal Intelligence (Google)
Operating 2026: The Great Decoupling Begins (Operating by John Brewton)
Why Creators Are Doubling Down on Email (And You Should Too) (GetResponse)
Insightful & entertaining social posts
Measurement is driving martech-adtech convergence
📊Subscribe to the Chart of the Day newsletter: https://t.co/Nxi5eQQX7B pic.twitter.com/9WkghBOoxL
— EMARKETER (@eMarketer) January 8, 2026
I don’t really care about “peak performance.”
But I do care about avoiding deep valleys.
— Jay Clouse (@jay.blog) Jan 19, 2026 at 8:51 AM
You ever try explaining to a client why the email looks different in Gmail on Chrome vs. Gmail on Safari vs. Gmail in the app vs. Gmail on Android?
By the end, I sound like a conspiracy theorist with a corkboard and red string.#EmailMarketing #htmlemail #emaildevelopment
— Anne Tomlin (@pompeii79) January 13, 2026
This is a failure in leadership, and a lack of AI education in companies.
It is literally impossible for a knowledge worker, in any industry, to not save time using generative AI if they are properly trained, and taught personalized use cases relevant to their role. https://t.co/EyHkpmoTFD
— Paul Roetzer (@paulroetzer) January 24, 2026
Noteworthy subject lines
IKEA Family, 1/10 – Your vote 🗳️ = $40,000 for one charity 💙 💛
IKEA Family, 1/1 – New year, new home goals: let’s make them happen at the IKEA Winter Sale!
Target, 1/1 – Essentials for fresh starts—step into a new year of wellness 🧘
Clinique Online, 1/6 – New Year’s goal: Healthy-looking skin ✔️
Michaels, 1/6 – Up to 50% off storage + over 180 new solutions = your most organized year yet
Duluth | Big Dam Clearance, 1/15 – Kick-Axe Flannel Savings – Up To 70% OFF
Crate & Barrel, 1/10 – Spring just landed! See our 1600+ new arrivals
Levi’s® Red Tab™, 1/27 – Football’s biggest game is coming home 🏈
adidas, 1/15 – FIFA World Cup 26™ Ready to be Repped
Fanatics, 1/13 – Homegate Like a Champion
kate spade, 1/27 – Open for gifts she’s sure to love…
Urban Outfitters, 1/17 – Swoon-worthy lingerie & lounge sets 😍
Uncommon Goods, 1/15 – Bestsellers they’ll adore this Valentine’s Day
Victoria’s Secret, 1/10 – The Perfect V-Day Gift? These Bras
Michaels Custom Framing, 1/4 – ❄️ Starting at $79: Custom frame those unforgettable moments.
vineyard vines, 1/6 – Refresh Your Resort Wardrobe🏌️🏖️🍹
Fandango, 1/19 – 🍿 Happy National Popcorn Day!
Williams Sonoma, 1/29 – The Bread Shop: mixes, tools & loaf pans
Olive Garden, 1/13 – Protein-packed plates 🍽️
Allrecipes Dinner Tonight, 1/27 – Oh My Gosh Muffins
MoMA Design Store, 1/27 – Going Somewhere? (Travel Essentials)
Crate & Barrel, 1/27 – Update your bedroom with headboards & more
LEGO® News, 1/9 – The SMART Brick is here
New posts on EmailMarketingRules.com
4 Email Design Shortcuts That Kill Performance and What to Do Instead
Spam Resource Spotlight: Chad S. White
The Trends Shaping 2026 for Channel Marketers
How AI Summaries Are Reshaping Email Deliverability
Stitching Together Email Identities Becomes More Vital after New Gmail Feature
4 Ways AI Breaks Marketing Trust — and What Comes Next for 2026
The Last Word on December 2025
Email Marketing Rules


