Things People Say That Show They Don’t Understand Email Marketing

Things People Say That Show They Don’t Understand Email Marketing

Email marketing is a complex channel that routinely isn’t appreciated by outsiders—and particularly by executives. That became all the more clear when I recently fired off this tweet: Things people say that make me think they don’t really understand #emailmarketing: “Sending an email is easy.” “Email marketing is cheap.” “There are no…

On-Demand Webinar: The Biggest Shifts in Email Marketing Trends for 2021

The Biggest Shifts in Email Marketing Trends for 2021

The extraordinary events of the past year heavily influenced email marketing investments last year and are shaping the trends that will dominate 2021. We can see those shifts in the results of our second annual Email Marketing Trends Survey, where we surveyed Oracle Marketing Consulting’s more than 500 digital marketing experts. We…

Automated Campaign Ideas to Explore: An Oracle Consulting Checklist

Automated Campaign Ideas to Explore

Checklists can inspire you, help you identify gaps, allow you to take inventory, and provide an easy-to-follow action plan. At Oracle Marketing Consulting, we use checklists all the time with our clients. In fact, we love them so much that we wanted to share some of our most useful checklists, including this…

Uplers: 29 Experts on Email Trends to Watch for in 2021

29 Email Experts on Email Marketing Trends to Watch for in 2021

After a rollercoaster 2020, companies are reevaluating their email marketing strategies for 2021. To aid those efforts, Uplers asked me and 28 other email marketing experts to discuss the trends that we see driving the industry forward this year. My prediction centered around the K-shaped recovery and how that’s translating into vastly…

The Last Word on February 2021

A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & reports 2021 State of the ESP RFP Survey Results and Conclusions (Only Influencers) How Popular is Dark Mode Usage for HTML Emails? (Email on Acid) If You’re Not Working to Upgrade Your Marketing…

Email Marketing Trends for 2021: Proven Essentials

Email Marketing Trends for 2021 - Proven Essentials

In the ever-changing world of email marketing, it can be difficult to know where to invest your time and energy. It’s extra challenging in turbulent times like these, when consumer behaviors and business goals are shifting. To help you prioritize your email marketing efforts this year, we surveyed Oracle Marketing Consulting’s more…

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