Uplers: 29 Experts on Email Trends to Watch for in 2021
After a rollercoaster 2020, companies are reevaluating their email marketing strategies for 2021. To aid those efforts, Uplers asked me and 28 other email marketing experts to discuss the trends that we see driving the industry forward this year.
My prediction centered around the K-shaped recovery and how that’s translating into vastly different email marketing priorities for companies that have done well during the pandemic, such as ecommerce and digital entertainment companies, and those that have suffered, like travel and hospitality companies. At the same time, there are some trends that will be popular across both groups.
For my entire prediction, and to read the predictions from the other 28 experts…