Voice Assistants Reading Emails: How to Create Voice-Friendly Campaigns

Voice Assistants Reading Emails: How to Create Voice-Friendly Campaigns

Accessibility and inclusive design have become major digital marketing design trends as brands recognize the need to be more welcoming and considerate of consumers with a wider range of needs. Making email campaigns more voice-friendly is one element of this effort. However, it’s not without some contradictions and compromises. Let’s look at…

Inc.: Want Higher Open Rates? Send Good Emails Consistently

Want Higher Open Rates- Send Good Emails Consistently

ZeroBounce’s Email Statistics Report for 2024 is full of interesting insights about consumers’ inbox and email behaviors, but one of the more interesting ones is this: 47% of people stated that the primary reason they open all emails from a brand is that the brand always sends them relevant messages. In reading…

Email Marketing Trends for 2024: Competitive Differentiators

Email Marketing Trends for 2024 - Competitive Differentiators

Email marketing is constantly evolving, so it can be difficult to know where to invest your time and energy from year to year. Just a few of the recent changes and challenges that email marketers have had to deal with include: Economic uncertainty caused by high interest rates New deliverability requirements from…

Email Marketing Trends for 2024: Unproven Opportunities

Email Marketing Trends for 2024: Unproven Opportunities

Email marketing is constantly evolving, so it can be difficult to know where to invest your time and energy from year to year. Just a few of the recent changes and challenges that email marketers have had to deal with include: Economic uncertainty caused by high interest rates New deliverability requirements from…

A Year of Email Subject Lines: Seasonal Inspiration from 2023

A Year of Email Subject Lines- Inspiration from 2023

A catchy, yet descriptive subject line can give your campaign a sizable boost. One way to stand out and be more relevant is to have a hook that’s connected to a holiday, season, or occasion—like the nearly 1,000 we highlight in our 2024 Content Calendar Assistant. To inspire you, we’ve pulled together…

Black Friday Week: 3 Key Email Marketing Insights

Black Friday Week- Key Email Marketing Insights

The time period from the start of the week of Black Friday through Cyber Monday is the critical beating heart of the holiday season for business-to-consumer brands. Here are three key takeaways for retail and ecommerce marketers: Seize the opportunity to get in front of eager buyers Expand your email audience…carefully Maximize…

Holiday Email Subject Line Insights to Boost Your Campaign Results

Holiday Email Subject Line Insights to Boost Your Campaign Results

Email campaign mailing frequency rises dramatically during the holiday season, putting more pressure on subject lines to quickly connect with subscribers and kick off a positive and profitable interaction. Based on an analysis of subject lines and campaign performance from a selection of retail and other B2C brands using Oracle Responsys from…

Get Inspiration from Our Holiday Subject Line Word Cloud

Get Inspiration from Our Holiday Subject Line Word Cloud

As you plan your holiday promotional email campaigns, you’ll certainly want to draft subject lines for your intended campaigns. In fact, you’ll want to write multiple subject lines for each one so you can do some A/B testing. To get you inspired, we created a holiday subject line word cloud based on…

7 of My All-Time Favorite Email Subject Lines & Why

7 Irresistible Email Subject Lines

All email marketers understand how critical subject lines are to generating engagement with their messages. That’s why subject lines are tested far more than hero images, calls-to-action, and any other email element. To help inspire you, I want to share seven of my all-time favorite email subject lines. However, these aren’t just…

Webbula: What’s One Tool Email Marketers Aren’t Using But Should?

What’s One Tool Email Marketers Aren’t Using But Should?

I join 10 other email experts in this Webbula roundup as we answer the question: What’s one program or tool email marketers aren’t doing but should be doing? I was happy to see that I wasn’t the only participant to cheat a little and give more than one answer. For larger senders,…