Email Marketing RulesThe One-Two Punch of Subject Lines and Preheaders
While the growth of mobile email has more radically affected email design, it’s also affected subject lines by displaying fewer characters. As a consequence, subject lines have been steadily trending shorter over the past few years. While we used to recommend that subject lines be no longer than around 60 characters, now…
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
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