Email Marketing Rules100 Inspiring Subject Lines: 5 Examples of Using Special Characters
Support for special characters is good enough that they’ve become common in subject lines over the past 24 months or so, opening up many new creative opportunities. Our 100 Inspiring Subject Lines includes some great examples of ones that use special characters:
Subject Line #69
Avaaz.org, 12/10/12 — They want to ██████ the Internet
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Subject Line #70
Neiman Marcus, 11/12/12 — ❼ shoes for a well-rounded wardrobe
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Subject Line #82
Jeep, 9/5/13 — ●|||||||● Your Jeep newsletter is here.
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Subject Line #90
Vera Bradley, 7/1/13 — Summer checklist: ✓ Sarong ✓Beach Towel…
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Subject Line #91
Delta Air Lines, 4/1/13 — ❶ Register. ❷ Spend $50 dining. ❸ Earn 150 miles.
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For a discussion of each of these subject lines…
>> Read the entire post on the ExactTarget Blog
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
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