Email Marketing RulesIs CAN-SPAM Now Meaningless?
The US’s anti-spam law, The Controlling the Assault of Non-Solicited Pornography And Marketing (CAN-SPAM) Act, was passed way back in 2003. That was well before much stronger anti-spam laws were passed in other countries, most notably CASL in Canada and GDPR in the EU, which have set email marketing standards for multinational…
6 of My All-Time Favorite Quotes about Marketing
In the new 4th edition of Email Marketing Rules, I include quotes from scores of experts who have impacted how I think about the email channel, as well as about marketing in general. Here, I’d like to share six of my favorite quotes along with the wisdom I see in them. In…
The 5 Biggest Changes from a Decade of Email Marketing Change
Anytime I see someone complaining about how email marketing is old and hasn’t changed in decades, it just confirms for me that they don’t know anything about email marketing. The truth is that email marketing has undergone tremendous changes, even just in the past 10 years. This has been top of mind…
Email Marketing Trends for 2023: Proven Essentials
Email marketing is constantly evolving, so it can be difficult to know where to invest your time and energy from year to year. It’s extra challenging in turbulent times like these, when the economic environment, consumer behaviors, and business goals are shifting rapidly. To help you prioritize your email marketing efforts this…
Key International Loyalty Regulations for Global Brands to Know
Laws affecting loyalty program management vary from country to country around the world. Key elements, which are meant to protect consumers, impact the expiration of loyalty points, define restrictions for redemption, and require permission and consent of data collection and use. Some of the laws that our Oracle CrowdTwist customers have to…
The Future of Email Podcast: A Conversation with Chad S. White of Oracle
I join Matthew Dunn, the host of The Future of Email Podcast, to talk about major email marketing trends and where the industry is headed over the next 12-24 months. Recorded in the early days of the Russian invasion of Ukraine, our conversation is pretty heavy, getting into cyber- and geopolitics. We…
What Is and Isn’t a Transactional Email?
This question is more challenging than you think. And how a company answers it has a major impact on the size of the audience it’s able to reach with that message, as well as legal ramifications. That’s because transactional emails can be sent to all customers for whom you have email addresses….
Email Marketing Trends for 2021: Proven Essentials
In the ever-changing world of email marketing, it can be difficult to know where to invest your time and energy. It’s extra challenging in turbulent times like these, when consumer behaviors and business goals are shifting. To help you prioritize your email marketing efforts this year, we surveyed Oracle Marketing Consulting’s more…
On-Demand Webinar: Email Accessibility – Legal Issues & Audience Expansion
US and international laws require companies to make their email messages accessible by people with visual and other disabilities or else face significant legal fees and fines. However, rather than seeing this as purely a compliance issue, we see it as an opportunity to expand the reach and impact of your email…
Email Deliverability Quarterly: Gmail Launches BIMI Pilot, DigiCert-Valimail Partnership, and More
Email deliverability is constantly changing, as inbox providers adjust their filtering algorithms, blacklists tweak their listing criteria, and consumers evolve their definition of spam. That’s why even the best email marketing programs suffer deliverability problems sometimes. To help you avoid trouble, the Email Deliverability Services team at Oracle CX Marketing Consulting shares…
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
Features
