The Future of Email Podcast: A Conversation with Chad S. White of Oracle

I join Matthew Dunn, the host of The Future of Email Podcast, to talk about major email marketing trends and where the industry is headed over the next 12-24 months. Recorded in the early days of the Russian invasion of Ukraine, our conversation is pretty heavy, getting into cyber- and geopolitics. We talk about:

• The need for a strategic roadmap, but also the disruptions that have led to email marketers throwing their roadmaps out repeatedly
• The many potential disruptions on the horizon this year
• How two years of upheaval have changed email marketers’ priorities
• How marketers handled the early months of the pandemic
• The mailbox provider landscape and its power dynamics
• How politics, power vacuums, and social value expression are changing marketing
• CAN-SPAM and the future of email legislation in America
• Mail Privacy Protection and Apple’s brand stance on privacy
• The historical importance of email opens in deliverability management
• Whether Google is likely to follow in Apple’s email privacy footsteps
• All the ways that Apple is flexing really hard right now
• Mega Tech monopoly risks
• The martech landscape and the best-of-suite proposition
• And much more… 

>> Listen to The Future of Email Podcast