Email Marketing Rules4 Email Design Shortcuts That Kill Performance and What to Do Instead
Every brand is looking to squeeze ever-greater efficiencies out of their email marketing production processes. However, some gains in productivity come at the expense of hurting campaign performance to a much higher degree. Some shortcuts look good on the surface—and then months later you realize that for every dollar you saved with…
The Trends Shaping 2026 for Channel Marketers
Year after year, our award-winning Creative Services and Strategic Services teams help Zeta Global clients navigate the unique economic, social, and technological issues of the day across their digital marketing efforts. Here are 21 changes our experts see ahead for 2026. >> Read the predictions on the Zeta Blog
Stripo Choice Awards: 2025 Winners
Stripo has announced the winners of the first annual Stripo Choice Awards, which recognized outstanding emails in three categories: (1) Best Email Design, (2) Best Interactive Email, and (3) Best Email with the Idea and Results. After the email marketing community voted to determine the three finalists in each category, the task…
Alt Text: Best Practices & Evolving Concerns
On websites and in marketing emails, social posts, and other online content, alt text helps a wide range of people fully understand your content by providing a plain-text alternative to images. However, using alt text optimally isn’t as simple as just inserting a text description into an image’s alt tag. But before…
The Million-Dollar Opportunity You’re Missing
Is email marketing’s return on investment as good as many claim or is it a myth? I join Email After Hours Podcast hosts Guy Hanson and Danielle Gallant to tackle that question and many others surrounding performance measurement. In fact, we tackled so many questions that the conversation was split into two…
An Email ‘Newsletter’ Can Be Almost Anything. That’s a Good Thing.
What is an email newsletter? That’s a serious question. Think about it for a minute. What is an email newsletter? I’ve been thinking about this a lot lately and here’s what I came up with: An email newsletter is a message format that mostly contains non-promotional content that’s of interest to a…
Messaging & Content Strategies for Long-Lifespan Products
For B2B and B2C brands that sell products with lifespans that stretch into multiple years like machinery and cars, devising a digital marketing content strategy can be difficult. They know they need to keep their customers engaged, but they often struggle with how to keep the conversation and relationship going between product…
AI’s Impact on Digital Marketing Jobs: The Highest ROI Opportunity
Many headline-grabbing predictions have been made about the potential impact of AI on jobs. One of the first warnings was from Goldman Sachs, which predicted that “roughly two-thirds of current jobs are exposed to some degree of AI automation, and that generative AI could substitute up to one-fourth of current work.” More…
Critical Apple Mail Changes & When They’ll Impact Marketers
Apple’s iOS 18 update includes the most impactful changes to Apple Mail since their 2021 rollout of Mail Privacy Protection. However, the adoption of these features are on two very distinct and separate timelines. The timeline for Apple Mail app changes will be fairly quick, while the timeline for Apple Intelligence and…
Email Marketing Trends for 2025: Proven Essentials
Email marketing is constantly evolving, so it can be difficult to know where to invest your time and energy from year to year. Just a few of the recent changes and challenges that email marketers have faced include: Economic uncertainty caused by global trade disruptions, high inflation, and high interest rates Changes…
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
GVP of CRM Strategy
Zeta Global
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
