Email Marketing RulesAI’s Impact on Digital Marketing Jobs: The Highest ROI Opportunity
Many headline-grabbing predictions have been made about the potential impact of AI on jobs. One of the first warnings was from Goldman Sachs, which predicted that “roughly two-thirds of current jobs are exposed to some degree of AI automation, and that generative AI could substitute up to one-fourth of current work.” More…
Critical Apple Mail Changes & When They’ll Impact Marketers
Apple’s iOS 18 update includes the most impactful changes to Apple Mail since their 2021 rollout of Mail Privacy Protection. However, the adoption of these features are on two very distinct and separate timelines. The timeline for Apple Mail app changes will be fairly quick, while the timeline for Apple Intelligence and…
Email Marketing Trends for 2025: Proven Essentials
Email marketing is constantly evolving, so it can be difficult to know where to invest your time and energy from year to year. Just a few of the recent changes and challenges that email marketers have faced include: Economic uncertainty caused by global trade disruptions, high inflation, and high interest rates Changes…
Can No-Code Emails Be Accessible?
With marketers under pressure to do more with less, some have turned to no-code email builders as a way to cut costs. However, from an accessibility perspective, these platforms can carry substantial legal risks for email marketers that shouldn’t be overlooked. >> Read the entire post on Oracle’s Modern Marketing Blog
Email Marketing Trends for 2025: Competitive Differentiators
Email marketing is constantly evolving, so it can be difficult to know where to invest your time and energy from year to year. Just a few of the recent changes and challenges that email marketers have faced include: Economic uncertainty caused by global trade disruptions, high inflation, and high interest rates Changes…
Content & Messaging Strategies for Long-Lifespan Products
For brands that sell products with lifespans that stretch into multiple years, devising a digital marketing content strategy can be difficult. They know they need to keep their customers engaged, but they often struggle with how to keep the conversation and relationship going between product replacement cycles. For permission-based channels like email…
Email Marketing Trends for 2025: Unproven Opportunities
Email marketing is constantly evolving, so it can be difficult to know where to invest your time and energy from year to year. Just a few of the recent changes and challenges that email marketers have faced include: Economic uncertainty caused by global trade disruptions, high inflation, and high interest rates Changes…
6 Signs You Need an Email Accessibility Audit
Ensuring your email campaigns are accessible not only opens doors to a broader audience, but also increases engagement and fosters brand-building inclusivity. With 27% of Americans living with some form of disability, overlooking this demographic can limit your reach, undermine your marketing efforts, and damage your brand image. Beyond the impact on…
AI Summaries for Email: Design Impacts on Marketers
Like so many application providers, email inbox providers are integrating generative AI into their inbox apps, or allowing GenAI tools to work on top of them. One of the primary uses is to provide summaries of emails. To better understand how these tools are summarizing email content today, Oracle Digital Experience Agency…
How to Leverage Email Marketing During the 2024 Holiday Season
The holiday season is the most critical time of the year for most B2C brands and is the most impactful time of the year for email marketing. Even with substantially higher email frequencies, revenue per email spikes during the holiday season. To help you get more out of your email marketing efforts…
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
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