Email Marketing RulesOwned Audiences and the Inbox as a Search Platform
Google has become the world’s largest publisher—and for brands that relied on organic search, that’s a crisis. In this episode of the Beyond the Search Bar podcast, I chat with host Russ Macumber about how search is changing and the role that email marketing can play as the Google Search monolith crumbles….
Designing for Impact: Our Top Digital Marketing Creative Tips
Campaign design is constantly evolving, driven by tech and inbox innovations, changing consumer preferences, and the growing need to capture attention and serve customers well. In practice, those shifts don’t show up in big strategic overhauls. Performance is shaped by the details. Campaigns underperform because of small creative decisions that compound—things like…
2026 Digital Marketing Lookbook
Zeta Global’s third annual Lookbook chronicles the latest design trends and spotlights 20 standout campaigns from among the tens of thousands our Creative Services team reads each year. For each featured campaign, we point out all the ways they’re innovating and worth emulating, whether it’s in terms of design, development, copywriting, strategy,…
Less Copy, More Clicks: 9 Proven Ways to Improve Marketing Message Performance
Attention is scarce. Performance is everything. Marketers invest heavily in identity resolution, predictive intelligence, and real-time activation to reach the right consumers. But even the most sophisticated targeting can underperform if the message itself creates friction. In permission-based channels like email, SMS, RCS, and push, you have already earned access. The subscriber…
Litmus Live: Omnichannel Subscribers + Email Accessibility Mistakes
If you missed Litmus Live, now is your chance to watch all the sessions on-demand on YouTube. Those include my session on managing omnichannel subscribers better, and a session on email accessibility mistakes by my colleague Tylor Loposser and former colleague Lauren Castady. >> Watch ‘Omnichannel Subscriber’ session >> Watch ‘Email Accessibility…
4 Email Design Shortcuts That Kill Performance and What to Do Instead
Every brand is looking to squeeze ever-greater efficiencies out of their email marketing production processes. However, some gains in productivity come at the expense of hurting campaign performance to a much higher degree. Some shortcuts look good on the surface—and then months later you realize that for every dollar you saved with…
The Trends Shaping 2026 for Channel Marketers
Year after year, our award-winning Creative Services and Strategic Services teams help Zeta Global clients navigate the unique economic, social, and technological issues of the day across their digital marketing efforts. Here are 21 changes our experts see ahead for 2026. >> Read the predictions on the Zeta Blog
Stripo Choice Awards: 2025 Winners
Stripo has announced the winners of the first annual Stripo Choice Awards, which recognized outstanding emails in three categories: (1) Best Email Design, (2) Best Interactive Email, and (3) Best Email with the Idea and Results. After the email marketing community voted to determine the three finalists in each category, the task…
Alt Text: Best Practices & Evolving Concerns
On websites and in marketing emails, social posts, and other online content, alt text helps a wide range of people fully understand your content by providing a plain-text alternative to images. However, using alt text optimally isn’t as simple as just inserting a text description into an image’s alt tag. But before…
The Million-Dollar Opportunity You’re Missing
Is email marketing’s return on investment as good as many claim or is it a myth? I join Email After Hours Podcast hosts Guy Hanson and Danielle Gallant to tackle that question and many others surrounding performance measurement. In fact, we tackled so many questions that the conversation was split into two…
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
GVP of CRM Strategy
Zeta Global
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
