Dyspatch: Interview with Chad S. White

Expert Email Marketing Advice from Chad S. White

What will email marketing look like in 2023, 2024, and beyond? Do you think other inbox providers will adopt Mail Privacy Protection? Should marketers pay attention to what subscribers say or do? Will AMP for Email be a centerpiece of email marketing in 10 years? Sepy Bazzazi, Growth Marketing Manager at Dyspatch,…

10 Common Email Marketing Mistakes that Are *Fairly* Easy to Fix

10 More Common Email Marketing Mistakes - And Solutions

Email marketing is a complicated interplay of tactics and strategies, and it’s easy to make mistakes. I recently wrote about 10 common email marketing mistakes that are easy to fix, and now I’d like to share another 10 common mistakes with fixes that are slightly more involved, but still very much worth…

Email Newsletters: The New Best Practices

Email Newsletters: 9 New Best Practices

Nothing in email marketing is static, because ESP technology, inbox providers, and—most importantly—consumers are constantly changing. That change extends to the email newsletter, a mainstay of B2B marketing. To get a read on the latest newsletter trends, I spoke with our Creative Services and B2B teams here at Oracle Marketing Consulting about…

Mailmodo Growth Chat: How to Launch a Successful Holiday Campaign

How to Launch a Successful Holiday Campaign

I join Mailmodo CEO Aquibur Rahman on the Growth Chat Podcast to talk about holiday planning, as well as how I got my start in email marketing. I share some of the advice from our Holiday Marketing Quarterly series and discuss a wide range of issues, including: How email marketing amplifies existing…

Optimizing Email Marketing Calls-to-Action: A 4-Point Plan

Optimizing Email Marketing Calls-to-Action- A 4-Point Plan

Email marketers have historically paid a lot of attention to subject line testing, eager to drive higher open rates. But in the age of Mail Privacy Protection, where many opens are being obscured, it’s time for marketers to refocus some of their A/B testing zeal on calls-to-actions to drive much needed clicks….

Messaging during Recessions: 3 Opportunities for Marketers

Messaging during Recessions- 3 Opportunities for Marketers

Regardless of whether the US is technically in a recession already or not, the majority of Americans have been under increasing economic pressure for a while already due to the highest inflation in 40 years, which is dramatically eroding their purchasing power. Despite the fact that many of the forces driving inflation…

Content Planning: Advice from Oracle’s Global Digital Marketing Agency

Content Planning: Advice from Oracle’s Global Digital Marketing Agency

If it’s not in the plan, then it typically doesn’t happen. And if it does happen, then corners have been cut and sacrifices made. That’s a harsh reality, especially with today’s lean digital marketing teams. That’s why, when working with our Oracle Marketing Consulting clients, we take an expansive view of content…

Don’t Write Off AMP for Email Yet

Don’t Write Off AMP for Email Yet, Marketers

When it was officially launched in 2019 by Google, AMP for Email promised to bring standards-based interactivity and real-time content to inboxes, allowing brands to bring landing page and app-like functionality into their emails. Allowing product carousels, live forms, and checkout functionality, the potential payoffs for marketers and consumers were huge. However,…

When and How to Use Plain Text Email

When and How to Use Plain Text Email in Marketing

Creating effective, great-looking HTML emails can be tricky, given today’s rendering challenges and many considerations like dark mode and accessibility. So, it’s understandable that many marketers long to return to the days of plain text emails as a simpler alternative. There’s a nostalgia around these emails, as they take us back to…

The Definitive Guide to Adapting to Mail Privacy Protection

The Definitive Guide to Adapting to Mail Privacy Protection

Prior to the launch of Mail Privacy Protection (MPP) by Apple in the fall of 2021, marketers could easily see the engagement of their subscribers and reliably manage their email deliverability by following best practices established over the course of more than a decade. However, MPP has blurred marketers’ visibility into engagement…

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