Inboxing Podcast: Special Guest Chad White

Inboxing Podcast with Special Guest Chad White

I join host Hillel Berg for the second season of the Inboxing Podcast. During the hour-long conversation, we talk about: Mobile-friendliness Inclusive design and email accessibility Email marketing’s unique advantages The need to continue desiloing the email marketing channel List building Why I wrote “Email Marketing Rules” My top 5 email marketing…

The Biggest Shifts in Email Marketing Trends for 2022

The Biggest Shifts in Email Marketing Trends for 2022

The turbulence of the past two years has heavily influenced recent email marketing priorities and is shaping the trends that will dominate 2022. We can see those shifts in the results of our third-annual Email Marketing Trends Survey, where we surveyed Oracle Marketing Consulting’s more than 500 digital marketing experts about the…

Email Marketing Trends for 2022: Proven Essentials

Email Marketing Trends for 2022- Proven Essentials

Email marketing is constantly evolving, so it can be difficult to know where to invest your time and energy from year to year. It’s extra challenging in turbulent times like these, when consumer behaviors and business goals are shifting rapidly. To help you prioritize your email marketing efforts this year, we surveyed…

Email Marketing Trends for 2022: Competitive Differentiators

Email Marketing Trends for 2022- Competitive Differentiators

Email marketing is constantly evolving, so it can be difficult to know where to invest your time and energy from year to year. It’s extra challenging in turbulent times like these, when consumer behaviors and business goals are shifting rapidly. To help you prioritize your email marketing efforts this year, we surveyed…

Email Marketing Trends for 2022: Unproven Opportunities

Email Marketing Trends for 2022- Unproven Opportunities

Email marketing is constantly evolving, so it can be difficult to know where to invest your time and energy from year to year. It’s extra challenging in turbulent times like these, when consumer behaviors and business goals are shifting rapidly. To help you prioritize your email marketing efforts this year, we surveyed…

e-shot: Email Engagement Is on the Up, and 7 More Trends for 2022

Email engagement is on the up – 7 more trends for 2022

The pandemic has put an increased focus on email marketing as a way for consumers to stay in touch with their favorite brands. Engagement is up, but e-shot wonders what marketers should focus on in 2022 to keep growing their email marketing programs growing. Along with Kath Pay, Jordie van Rijn, Dela…

Dyspatch: The Email Marketing Trends That’ll Dominate 2022

12 Pros Reveal the Email Marketing Trends That’ll Dominate 2022

It’s that time of year again: Prediction time. Since the future is always hazy, Dyspatch’s Liz Willits pulled together 12 experts to share their thoughts on the email marketing trends that will take off in 2022 and help marketers succeed. I was honored to be included, along with: Dave Gerhardt, Chief Brand…

13 Inclusive Design Changes to Increase Your Digital Marketing Engagement

13 Inclusive Design Changes to Increase Your Digital Marketing Engagement

The Americans with Disabilities Act (ADA), 21st Century Communications and Video Accessibility Act (CVAA), and other laws forced companies to make their stores, marketing campaigns, and other aspects of their business more accessible to people with disabilities. However, many brands began to realize that huge portions of their customer base benefit from…

ZeroBounce: How to Make Your Holiday Emails Stand Out

Holiday Email Marketing Tips- How to Make Your Emails Stand Out This Year

The holiday season can be overwhelming for email marketers. Most B2C marketers create and send considerably more campaigns and they’re full of worries. In addition to fearing that their increased email volumes will trigger spam filters, they worry about whether their emails will stand out in crowded holiday inboxes. To gather the…

5 Best Practices to Make Your Customer Experiences Truly Mobile-Friendly

5 Best Practices to Make Your Customer Experiences Truly Mobile-Friendly

Nearly every site is now responsive, and most emails are, too. But just because a brand is using responsive design doesn’t mean that they’re providing a mobile-friendly experience. Responsive design functionality doesn’t take the place of mobile-friendly design principles. Brands need to use them both. Here are some easy-to-implement mobile-friendly best practices…

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