Don’t Write Off AMP for Email Yet
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When it was officially launched in 2019 by Google, AMP for Email promised to bring standards-based interactivity and real-time content to inboxes, allowing brands to bring landing page and app-like functionality into their emails. Allowing product carousels, live forms, and checkout functionality, the potential payoffs for marketers and consumers were huge. However,…
When and How to Use Plain Text Email
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Creating effective, great-looking HTML emails can be tricky, given today’s rendering challenges and many considerations like dark mode and accessibility. So, it’s understandable that many marketers long to return to the days of plain text emails as a simpler alternative. There’s a nostalgia around these emails, as they take us back to…
The Definitive Guide to Adapting to Mail Privacy Protection
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Prior to the launch of Mail Privacy Protection (MPP) by Apple in the fall of 2021, marketers could easily see the engagement of their subscribers and reliably manage their email deliverability by following best practices established over the course of more than a decade. However, MPP has blurred marketers’ visibility into engagement…
The Biggest Shifts in Email Marketing Trends for 2022
![The Biggest Shifts in Email Marketing Trends for 2022](https://www.emailmarketingrules.com/wp-content/uploads/2022/03/Oracle-The-Biggest-Shifts-in-Email-Marketing-Trends-for-2022.jpg)
The turbulence of the past two years has heavily influenced recent email marketing priorities and is shaping the trends that will dominate 2022. We can see those shifts in the results of our third-annual Email Marketing Trends Survey, where we surveyed Oracle Marketing Consulting’s more than 500 digital marketing experts about the…
Email Marketing Trends for 2022: Proven Essentials
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Email marketing is constantly evolving, so it can be difficult to know where to invest your time and energy from year to year. It’s extra challenging in turbulent times like these, when consumer behaviors and business goals are shifting rapidly. To help you prioritize your email marketing efforts this year, we surveyed…
Email Marketing Trends for 2022: Competitive Differentiators
![Email Marketing Trends for 2022- Competitive Differentiators](https://www.emailmarketingrules.com/wp-content/uploads/2022/02/Oracle-Email-Marketing-Trends-for-2022-Competitive-Differentiators.jpg)
Email marketing is constantly evolving, so it can be difficult to know where to invest your time and energy from year to year. It’s extra challenging in turbulent times like these, when consumer behaviors and business goals are shifting rapidly. To help you prioritize your email marketing efforts this year, we surveyed…
Email Marketing Trends for 2022: Unproven Opportunities
![Email Marketing Trends for 2022- Unproven Opportunities](https://www.emailmarketingrules.com/wp-content/uploads/2022/02/Oracle-Email-marketing-trends-for-2022-Unproven-Opportunities.jpg)
Email marketing is constantly evolving, so it can be difficult to know where to invest your time and energy from year to year. It’s extra challenging in turbulent times like these, when consumer behaviors and business goals are shifting rapidly. To help you prioritize your email marketing efforts this year, we surveyed…
e-shot: Email Engagement Is on the Up, and 7 More Trends for 2022
![Email engagement is on the up – 7 more trends for 2022](https://www.emailmarketingrules.com/wp-content/uploads/2022/01/E-Shot-Email-engagement-is-on-the-up-–-7-more-trends-for-2022.jpg)
The pandemic has put an increased focus on email marketing as a way for consumers to stay in touch with their favorite brands. Engagement is up, but e-shot wonders what marketers should focus on in 2022 to keep growing their email marketing programs growing. Along with Kath Pay, Jordie van Rijn, Dela…
Dyspatch: The Email Marketing Trends That’ll Dominate 2022
![12 Pros Reveal the Email Marketing Trends That’ll Dominate 2022](https://www.emailmarketingrules.com/wp-content/uploads/2021/12/Dyspatch-12-Pros-Reveal-the-Email-Marketing-Trends-Thatll-Dominate-2022.png)
It’s that time of year again: Prediction time. Since the future is always hazy, Dyspatch’s Liz Willits pulled together 12 experts to share their thoughts on the email marketing trends that will take off in 2022 and help marketers succeed. I was honored to be included, along with: Dave Gerhardt, Chief Brand…