Email Marketing Trends for 2024: Unproven Opportunities

Email Marketing Trends for 2024: Unproven Opportunities

Email marketing is constantly evolving, so it can be difficult to know where to invest your time and energy from year to year. Just a few of the recent changes and challenges that email marketers have had to deal with include: Economic uncertainty caused by high interest rates New deliverability requirements from…

First Quarter 2024 Holiday Marketing Quarterly

Q1 2024 Holiday Marketing Quarterly

The holiday season doesn’t have an off-season. Having a successful holiday season means executing a successful four-quarter strategy. Oracle Digital Experience Agency’s Holiday Marketing Quarterly gives you a quarter-by-quarter plan for how to achieve more during the critical holiday season with your digital marketing efforts. The first quarter is focused on seizing…

Effective Customer Messaging during a Weather Emergency

Effective Customer Messaging during a Weather Emergency

Extreme weather events like blizzards, hurricanes, and wildfires are unfortunately becoming much more common. Brands should be prepared to send their customers messages to help them both prepare for these events and stay informed afterward. Let’s discuss some key issues that go into creating effective customer messaging during a weather emergency. >>…

Accessibility vs. Inclusive Design: 2 Approaches with Similar Goals

Accessibility vs. Inclusive Design- 2 Approaches with Similar Goals

In my nearly two decades in the email marketing industry, I’ve never seen a topic get people more twisted up than accessibility and inclusive design. Because these issues involve people with a range of permanent challenges, it raises all kinds of social, moral, legal, and personal sensitivities. I’ll confess that I bring…

Get Inspired by These Award-Winning Digital Marketing Campaigns

Get Inspired by These Award-Winning Digital Marketing Campaigns

Digital marketing awards highlight the very best work being done in the industry. In recent years, Oracle Digital Experience Agency (formerly Oracle Marketing Consulting) has helped its clients win more than 50 awards. Most recently, our work with Xumo TV, Xfinity, and Lands’ End earned four MarCom Awards, three W3 Awards and…

Accepting that You Can’t Change People… or Subscribers or Inbox Providers

Accepting that You Can’t Change People… or Subscribers or Inbox Providers

You can’t change people. You can only change how you react to them. That is something we say a lot in our household. It’s a hard-won pearl of wisdom from years of working with therapists so my wife and I can be better parents to our autistic son, be better spouses to…

The Best Use Cases for Unique Generative AI-Crafted Emails, Unfortunately

The Best Use Cases for Unique Generative AI-Crafted Emails, Unfortunately

I’m hearing about more and more startups and other tech providers offering brands the ability to use generative AI to create unique marketing emails tailored to individual recipients based on collected data. While there’s undoubtedly a range of potential uses for this kind of capability, I see two as being the most…

CSS-Based Interactive Emails: Use Cases & Considerations

Interactive Emails- Use Cases & Considerations for CSS-Based Interactivity

Email interactivity brings common web and app experiences into the inbox. In addition to allowing brands to more efficiently use limited real estate in emails, especially above the fold, interactivity significantly lowers the barrier for subscribers to act. While it may seem like an email interaction and an email click would be…

AI-Generated Code: Generative AI Concerns & Opportunities for Marketers

AI-Generated Code- Generative AI Concerns & Opportunities for Marketers

Ready or not, we’re rapidly heading into a world where generative AI tools like ChatGPT, Dall-E, and others do more of marketers’ day-to-day work. That transition is not much in question. The only question is how well your organization makes that transition. To make that transition as smoothly as possible, we recommend…

Hot Digital Marketing Redesign Trends: Changes Brands Are Making Now

Hot Digital Marketing Redesign Trends- Changes Brands Are Making Now

At Oracle Marketing Consulting, we’re constantly involved in major redesigns of our clients’ digital marketing campaigns. From year to year, the themes and trends driving redesigns change. Here are the biggest factors propelling brands to undergo redesigns right now: More Content Driven by Machine Learning & AI More Live Content Adapting to…