Accessibility vs. Inclusive Design: 2 Approaches with Similar Goals
![Accessibility vs. Inclusive Design- 2 Approaches with Similar Goals](https://www.emailmarketingrules.com/wp-content/uploads/2024/01/Only-Influencers-Accessibility-vs.-Inclusive-Design-2-Approaches-with-Similar-Goals.png)
In my nearly two decades in the email marketing industry, I’ve never seen a topic get people more twisted up than accessibility and inclusive design. Because these issues involve people with a range of permanent challenges, it raises all kinds of social, moral, legal, and personal sensitivities. I’ll confess that I bring…
Get Inspired by These Award-Winning Digital Marketing Campaigns
![Get Inspired by These Award-Winning Digital Marketing Campaigns](https://www.emailmarketingrules.com/wp-content/uploads/2023/11/Oracle-Get-Inspired-by-These-Award-Winning-Digital-Marketing-Campaigns.png)
Digital marketing awards highlight the very best work being done in the industry. In recent years, Oracle Digital Experience Agency (formerly Oracle Marketing Consulting) has helped its clients win more than 50 awards. Most recently, our work with Xumo TV, Xfinity, and Lands’ End earned four MarCom Awards, three W3 Awards and…
Accepting that You Can’t Change People… or Subscribers or Inbox Providers
![Accepting that You Can’t Change People… or Subscribers or Inbox Providers](https://www.emailmarketingrules.com/wp-content/uploads/2023/10/Only-Influencers-Accepting-that-You-Cant-Change-People…-or-Subscribers-or-Inbox-Providers.png)
You can’t change people. You can only change how you react to them. That is something we say a lot in our household. It’s a hard-won pearl of wisdom from years of working with therapists so my wife and I can be better parents to our autistic son, be better spouses to…
The Best Use Cases for Unique Generative AI-Crafted Emails, Unfortunately
![The Best Use Cases for Unique Generative AI-Crafted Emails, Unfortunately](https://www.emailmarketingrules.com/wp-content/uploads/2023/09/MarketingProfs-The-Best-Use-Cases-for-Unique-Generative-AI-Crafted-Emails-Unfortunately.png)
I’m hearing about more and more startups and other tech providers offering brands the ability to use generative AI to create unique marketing emails tailored to individual recipients based on collected data. While there’s undoubtedly a range of potential uses for this kind of capability, I see two as being the most…
CSS-Based Interactive Emails: Use Cases & Considerations
![Interactive Emails- Use Cases & Considerations for CSS-Based Interactivity](https://www.emailmarketingrules.com/wp-content/uploads/2023/09/Oracle-Interactive-Emails-Use-Cases-Considerations-for-CSS-Based-Interactivity.png)
Email interactivity brings common web and app experiences into the inbox. In addition to allowing brands to more efficiently use limited real estate in emails, especially above the fold, interactivity significantly lowers the barrier for subscribers to act. While it may seem like an email interaction and an email click would be…
AI-Generated Code: Generative AI Concerns & Opportunities for Marketers
![AI-Generated Code- Generative AI Concerns & Opportunities for Marketers](https://www.emailmarketingrules.com/wp-content/uploads/2023/08/Oracle-AI-Generated-Code-Generative-AI-Concerns-Opportunities-for-Marketers.png)
Ready or not, we’re rapidly heading into a world where generative AI tools like ChatGPT, Dall-E, and others do more of marketers’ day-to-day work. That transition is not much in question. The only question is how well your organization makes that transition. To make that transition as smoothly as possible, we recommend…
Hot Digital Marketing Redesign Trends: Changes Brands Are Making Now
![Hot Digital Marketing Redesign Trends- Changes Brands Are Making Now](https://www.emailmarketingrules.com/wp-content/uploads/2023/06/Oracle-Hot-Digital-Marketing-Redesign-Trends-Changes-Brands-Are-Making-Now.png)
At Oracle Marketing Consulting, we’re constantly involved in major redesigns of our clients’ digital marketing campaigns. From year to year, the themes and trends driving redesigns change. Here are the biggest factors propelling brands to undergo redesigns right now: More Content Driven by Machine Learning & AI More Live Content Adapting to…
Email Newsletters: 9 New Best Practices
![Email Newsletters: 9 New Best Practices](https://www.emailmarketingrules.com/wp-content/uploads/2023/05/Oracle-Email-Newsletters-The-New-Best-Practices.png)
Nothing in email marketing is static, because ESP technology, inbox providers, and—most importantly—consumers are constantly changing. That change extends to the email newsletter, a mainstay of B2B marketing and a growing player in B2C marketing, too. To get a read on the latest newsletter trends, I spoke with our Creative Services and…
AI-Generated Images: Generative AI Concerns & Opportunities for Marketers
![AI-Generated Images- Generative AI Concerns & Opportunities for Marketers](https://www.emailmarketingrules.com/wp-content/uploads/2023/05/Oracle-AI-Generated-Images-Generative-AI-Concerns-Opportunities-for-Marketers.png)
Ready or not, we’re rapidly heading into a world where generative AI tools like ChatGPT, Dall-E, and others do more of marketers’ day-to-day work. That transition is not much in question. The only question is how well your organization makes that transition. To make that transition as smoothly as possible, we recommend…