Things I’ve Read about Email Marketing that Are Simply Wrong

Things I’ve Read About Email Marketing That Are Simply Wrong

The web has always been a dicey place to get email marketing advice. Too many people incorrectly think that email marketing hasn’t changed much over the years, so outdated information tends to get recirculated over and over and over.

Based on the rise in factual inaccuracies I’ve been seeing in recent months, I think generative AI may be making this problem worse. That’s because LLMs are trained on this outdated information and it appears some folks are using GenAI to provide background for their articles.

Rather than share all of the inaccurate and confusing statements I’ve seen lately (and potentially reinforce that bad information in future training for generative AI models), I’ll focus on the truth of how email marketing works.

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