Email Marketing RulesEmail Opens Are Not Dead: What’s Changed & What’s Not
Email opens have never been an incredibly accurate metric. Our approximation for the reads that inbox providers see, tracking pixel-based opens are deflated by image caching, image blocking, and email clients that don’t render images, such as voice assistants and smart watches. And they’re inflated by pre-fetching—most notoriously by Apple’s Mail Privacy…
Get Inspired by These Award-Winning Digital Marketing Campaigns
Digital marketing awards highlight the very best work being done in the industry. In recent years, Oracle Digital Experience Agency (formerly Oracle Marketing Consulting) has helped its clients win more than 50 awards. Most recently, our work with Xumo TV, Xfinity, and Lands’ End earned four MarCom Awards, three W3 Awards and…
New Name, Expanded Mission: Oracle Digital Experience Agency
Brands are breaking down the silos that separate their marketing channels so they can create the cohesive omnichannel experiences that consumers expect. And brands are also breaking down the silos that separate their marketing, sales, service, and other departments as they center their organizations around the customer experience rather than business functions….
When to Hit Pause on Your Digital Marketing Campaigns
Sadly, brands have faced an increasing number of circumstances in which they’ve decided it was in their best interest to cancel or delay their digital marketing campaigns, either on a national or regional basis. At the same time, in the heat of the moment, some brands have failed to pause their campaigns…
The Last Word on October 2023
A roundup of email marketing articles, posts, and social buzz you might have missed last month… Must-read articles, posts & reports US Marketers Increase Email Marketing Budgets as They Seek Ways to Increase Engagement (Insider Intelligence) Spamhaus Opens Doors to Public Submissions to Enhance the Email Experience (EmailExpert) Newsletter Directories – Your…
Is CAN-SPAM Now Meaningless?
The US’s anti-spam law, The Controlling the Assault of Non-Solicited Pornography And Marketing (CAN-SPAM) Act, was passed way back in 2003. That was well before much stronger anti-spam laws were passed in other countries, most notably CASL in Canada and GDPR in the EU, which have set email marketing standards for multinational…
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
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