The Last Word on October 2023

Posted by Chad S. White on November 3, 2023

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A roundup of email marketing articles, posts, and social buzz you might have missed last month…

Must-read articles, posts & reports

US Marketers Increase Email Marketing Budgets as They Seek Ways to Increase Engagement (Insider Intelligence)

Spamhaus Opens Doors to Public Submissions to Enhance the Email Experience (EmailExpert)

Newsletter Directories – Your Key to Increasing Newsletter Signups (AWeber)

The Perfect Combination: GenAI and Persuasion Strategies for Unbeatable A/B Tests (MarTech)

The 37 Most (and Least) Useful Content Marketing Metrics (Orbit Media Studios)

Four Useful Ideas for Interactive Email (The Email Factory)

Insightful & entertaining social posts

still thinking about this pic.twitter.com/qPxEKnfEYv

— Ted Goas (@TedGoas) October 30, 2023

Noteworthy subject lines

Lonely Planet, 10/28 – 50 destinations to visit in 2024
MoMA Design Store, 10/12 – New In! Holiday Ornaments & Advent Calendars
Michaels, 10/30 – The Great Big Tree Spree: ALL Christmas trees are 50% off + save on fab finishing touches!
Home Depot, 10/26 – ’Tis the Season for Decorating & Doing ✨ 🎄 ✨
Williams Sonoma, 10/25 – Celebrating 10 years of ‘Twas 🎄
Kohl’s, 10/25 – Get a head start on your holiday & score the best gifts 🎁
Nintendo, 10/26 – The Holiday Gift Guide is here to deliver smiles!
Eddie Bauer, 10/18 – Your 2023 Gift Guide Is Here! 🎁
Victoria’s Secret, 10/31 – VS Holiday (Preview) is Here
American Eagle, 10/10 – Just dropped! The Grinch Shop 🎄 + up to 30% off all your faves
Bed Bath & Beyond, 10/18 – Earn $50 in Beyond Bucks for Your Holiday Shopping! 💸
Lowe’s Home Improvement, 10/26 – Black Friday savings are starting early! Up to 40% OFF now. ⏰
Dell Technologies, 10/26 – Here’s year early Black Friday Event look.
Crate & Barrel, 10/31 – We’re moving past spooky season and diving right into the holidays →
Michaels, 10/5 – Go all-out for spooky season with these décor project ideas. 👻
Spirit Halloween, 10/11 – 💛 Save 10% + Spirit gives 10%
Petco, 10/2 – Tons of cute costumes for your pet.
LEGO® Family, 10/11 – Free family activities to get creative this Halloween!
Nuts.com, 10/24 – FREE Shipping Is Flying Away 🧙‍♀️🧹
Petco, 10/30 – Halloween is tomorrow! Is your pet ready? 🎃
Spirit Halloween, 10/30 – 📢 Stores are open late 📢
Uncommon Goods, 10/31 – So scary: every one of these items *was* sold out.
Neiman Marcus, 10/5 – Celebrating Hispanic Heritage Month
Allrecipes The Scoop, 10/5 – 31 Days of Crocktober
Moosejaw, 10/30 – It got cold! Get free 2-day on jackets $99+.
Nordstrom, 10/5 – Don’t forget your jacket!
Harley-Davidson® Clothing & Gear, 10/19 – Discover FLƎX layering
ECCO, 10/5 – You’re in luck–GRUUV is back!
Columbia Sportswear, 10/18 – Black Mesa™ takes you from city to trail.
NFLShop.com, 10/11 – Top NFL Fantasy Players
Abercrombie & Fitch, 10/30 – The stop-and-stare sort of tops.
West Elm, 10/19 – New lighting is all about making a slow-burn statement.
Clinique Online, 10/5 – The TLC your skin needs at night.
Art.com, 10/25 – Today is Pablo Picasso’s birthday!
Huckberry, 10/29 – No dead doves in the pockets, please…
Abercrombie & Fitch, 10/1 – You’ve got our app, right?
Zara, 10/24 – Discover what’s new this week at #zarawoman
Gap, 10/11 – 20 million TikTok views & counting
Everlane, 10/31 – Introducing the Kick Boot Jean
Cards Against Humanity, 10/26 – We made a whole new game
Banana Republic, 10/12 – BR x Peter Do: a study in versatility
Huckberry, 10/5 – Introducing: Huckberry x Grateful Dead
Huckberry, 10/19 – The Wait is Over: Huckberry x Wythe