SocketLabs: Email in 2025
Email marketing is a channel that is constantly in flux. Technology, the law, consumer expectations and behaviors, inbox and mailbox providers, and business goals all affect how the channel operates and where it’s headed.
To help marketers get a bead on where the channel is headed, I join 25 other email marketing experts to share my predictions in SocketLabs’ Email in 2025 series. We answer three key questions:
- How do you see email fitting into the marketing mix in 2025?
- What about email do you see as a nice-to-have for now, but feel will be considered table stakes by 2025?
- What do you hope or wish to see change within email by 2025?
For my answers to those questions…