Surveys, Polls, Forms, & Progressive Profiling: Writing Questions that Deliver Valuable Insights
With the end of third-party cookies, brands are increasingly focusing on collecting more zero-party data directly from their customers and prospects so they can better understand their needs and wants. While larger surveys will play a role, most brands will gain insights a few answers at a time through signup forms, profile…
Category: Uncategorized
Tags: List Building & Profiling, Targeting & Personalization
Email Marketing Trends for 2024: Competitive Differentiators
Email marketing is constantly evolving, so it can be difficult to know where to invest your time and energy from year to year. Just a few of the recent changes and challenges that email marketers have had to deal with include: Economic uncertainty caused by high interest rates New deliverability requirements from…
First Quarter 2024 Holiday Marketing Quarterly
The holiday season doesn’t have an off-season. Having a successful holiday season means executing a successful four-quarter strategy. Oracle Digital Experience Agency’s Holiday Marketing Quarterly gives you a quarter-by-quarter plan for how to achieve more during the critical holiday season with your digital marketing efforts. The first quarter is focused on seizing…
Category: Uncategorized
Tags: Deliverability, Email Design & Body Content, List Building & Profiling, Seasonality
Third Quarter 2023 Holiday Marketing Quarterly
The holiday season doesn’t have an off-season. Having a successful holiday season means executing a successful year-round strategy. Oracle’s Holiday Marketing Quarterly gives you a quarter-by-quarter plan for how to achieve more during this critical time of the year. The third quarter is focused on the final prep for the start of…
Is Your Brand Trusted Significantly More than ChatGPT?
The answer to that question will determine which brands truly have credibility and authority in the years ahead and which do not. Those who are more trustworthy than generative AI engines like ChatGPT will: Be destinations for answer-seekers, generating strong direct traffic to their websites and robust app usage Be able to…
Category: Uncategorized
6 of My All-Time Favorite Quotes about Marketing
In the new 4th edition of Email Marketing Rules, I include quotes from scores of experts who have impacted how I think about the email channel, as well as about marketing in general. Here, I’d like to share six of my favorite quotes along with the wisdom I see in them. In…
Category: Uncategorized
Tags: Email Design & Body Content, List Building & Profiling, Testing, The Law
91 Days Success Podcast: Email Marketing Unleashed
I join Jonathan Mast, the host of the 91 Days Success Podcast, to chat about how to use email marketing wisely, strategically, and productively. During the 50-minute podcast, we talk about: How I got my start in email marketing Why I wrote the 1st edition of Email Marketing Rules Why I’ve now…
Email & Coffee Podcast: ‘The Strategy Comes First’
I join Joi Brooks, the host of the Email & Coffee Podcast, to chat about email marketing strategy. During our conversation, we talk about… Email marketing education The biggest design tip to drive results Building interest and nurturing B2B leads Desiloing marketing and omnichannel customer behavior The critical zero stage of email…
Second Quarter 2023 Holiday Marketing Quarterly
The holiday season doesn’t have an off-season. Having a successful holiday season means executing a successful year-round strategy. Oracle’s Holiday Marketing Quarterly gives B2C brands a quarter-by-quarter plan for how to achieve more during the critical holiday season with their email marketing and other digital marketing channels. Our second quarter checklist is…
Email Marketing Trends for 2023: Proven Essentials
Email marketing is constantly evolving, so it can be difficult to know where to invest your time and energy from year to year. It’s extra challenging in turbulent times like these, when the economic environment, consumer behaviors, and business goals are shifting rapidly. To help you prioritize your email marketing efforts this…
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
Topics
Recent Posts
- A/B Testing vs. Multivariate Testing: Which Is Better for Your Website?
- Inc.: Want Higher Open Rates? Send Good Emails Consistently
- The Email Marketing Trends that Are Seeing Adoption & Success
- The Last Word on February 2024
- The Biggest Shifts in Email Marketing Trends for 2024 [with on-demand webinar]
Archives
- March 2024 (6)
- February 2024 (10)
- January 2024 (7)
- December 2023 (7)
- November 2023 (6)
- October 2023 (10)
- September 2023 (7)
- August 2023 (9)
- July 2023 (7)
- June 2023 (8)
- May 2023 (8)
- April 2023 (9)
- March 2023 (9)
- February 2023 (6)
- January 2023 (10)
- December 2022 (5)
- November 2022 (7)
- October 2022 (10)
- September 2022 (9)
- August 2022 (6)
- July 2022 (5)
- June 2022 (8)
- May 2022 (7)
- April 2022 (4)
- March 2022 (9)
- February 2022 (7)
- January 2022 (7)
- December 2021 (5)
- November 2021 (7)
- October 2021 (9)
- September 2021 (7)
- August 2021 (9)
- July 2021 (6)
- June 2021 (8)
- May 2021 (6)
- April 2021 (3)
- March 2021 (6)
- February 2021 (6)
- January 2021 (9)
- December 2020 (8)
- November 2020 (6)
- October 2020 (10)
- September 2020 (9)
- August 2020 (8)
- July 2020 (10)
- June 2020 (12)
- May 2020 (6)
- April 2020 (5)
- March 2020 (8)
- February 2020 (6)
- January 2020 (7)
- December 2019 (6)
- November 2019 (6)
- October 2019 (8)
- September 2019 (3)
- August 2019 (5)
- July 2019 (6)
- June 2019 (3)
- May 2019 (7)
- April 2019 (4)
- March 2019 (4)
- February 2019 (3)
- January 2019 (5)
- December 2018 (9)
- November 2018 (7)
- October 2018 (11)
- September 2018 (7)
- August 2018 (9)
- July 2018 (7)
- June 2018 (5)
- May 2018 (5)
- April 2018 (7)
- March 2018 (8)
- February 2018 (3)
- January 2018 (6)
- December 2017 (8)
- November 2017 (8)
- October 2017 (4)
- September 2017 (6)
- August 2017 (5)
- July 2017 (11)
- June 2017 (9)
- May 2017 (8)
- April 2017 (5)
- March 2017 (5)
- February 2017 (3)
- January 2017 (5)
- December 2016 (11)
- November 2016 (6)
- October 2016 (5)
- September 2016 (10)
- August 2016 (10)
- July 2016 (6)
- June 2016 (6)
- May 2016 (8)
- April 2016 (7)
- March 2016 (9)
- February 2016 (8)
- January 2016 (8)
- December 2015 (7)
- November 2015 (8)
- October 2015 (7)
- September 2015 (8)
- August 2015 (4)
- July 2015 (8)
- June 2015 (4)
- May 2015 (6)
- April 2015 (8)
- March 2015 (6)
- February 2015 (9)
- January 2015 (7)
- December 2014 (13)
- November 2014 (7)
- October 2014 (9)
- September 2014 (11)
- August 2014 (13)
- July 2014 (9)
- June 2014 (6)
- May 2014 (8)
- April 2014 (6)
- March 2014 (11)
- February 2014 (7)
- January 2014 (8)
- December 2013 (10)
- November 2013 (8)
- October 2013 (11)
- September 2013 (10)
- August 2013 (12)
- July 2013 (9)
- June 2013 (10)
- May 2013 (12)
- April 2013 (7)
- March 2013 (9)
- February 2013 (5)