How to Optimize Web Modals and Boost Visitor Engagement

6 Ways to Optimize Web Modals and Boost Visitor Engagement

Popups, popovers, slide-ins, lightboxes, and other web modals are powerful because they demand attention. However, when they demand too much attention too loudly or especially too often, they can be incredibly annoying. That can lead to an increase in site abandonment, and even keep consumers from returning if they anticipate being harassed…

Pandemic Email Audience Changes: Managing the Risks and Opportunities

Managing the Risks and Opportunities of Pandemic Email Audience Changes

List building has been challenging over the past 18 months, which has now made managing subscribers a challenge. Before talking about the issues that are pressing now, let’s look at how we got here… When coronavirus lockdowns started in March last year, consumer behaviors started to rapidly evolve. Many stores were closed…

Subscriber Needs Your Preference Center Should Address

Subscriber Needs Your Preference Center Should Address

Despite having lots of tools to optimize contact frequencies based on changing subscriber behaviors, the reliance of most companies on last-click attribution strategies and a focus on short-term campaign-centric goals has created a strong bias toward ever-increasing frequencies across all channels. Inevitably, this will leave many of your customers feeling overmessaged and…

4 Ways to Maximize Double Opt-In Email Confirmations

4 Ways to Maximize Double Opt-In Email Confirmations

A double opt-in confirmation process is a valuable tool for protecting your sender reputation and email deliverability, especially when used for offline sign-ups, open sign-up forms, highly incentivized sign-ups, co-registrations, and other instances that tend to generate high bounce and complaint rates. However, many brands hesitate to use it because they feel…

Holiday Marketing Quarterly: Second Quarter 2021 Checklist

2021 Q2 Holiday Marketing Quarterly

Oracle’s Holiday Marketing Quarterly gives B2C brands a quarter-by-quarter checklist for how to achieve more during the critical holiday season with their email marketing and other digital marketing channels. Along with guidance on planning, strategy, and prioritization, you’ll get advice and tips from some of Oracle Marketing Consulting’s more than 500 digital…

Email Marketing Trends for 2021: Competitive Differentiators

Email Marketing Trends for 2021 - Competitive Differentiators

In the ever-changing world of email marketing, it can be difficult to know where to invest your time and energy. It’s extra challenging in turbulent times like these, when consumer behaviors and business goals are shifting. To help you prioritize your email marketing efforts this year, we surveyed Oracle Marketing Consulting’s more…

Welcome Email Best Practices

Welcome Email Best Practices - Making a Great First Impression

When someone signs up to receive your promotional emails, it marks the start of what is hopefully a long and mutually beneficial relationship. Start it off right by sending the most effective welcome email possible. Here are seven best practices to follow: Send welcomes immediately. Ask new subscribers to do something high-value….

8 Ways to Reduce Email List Churn

SmarterCX - 8 Ways to Reduce Email List Churn

Growing your email list is a challenge. Email list churn makes that challenge even harder. That’s because you have to replace every subscriber who unsubscribes, reports your emails as spam, or becomes chronically inactive just to keep your list size steady, much less grow it. It’s like walking up a down escalator….

Double Opt-In Best Practices

Double Opt-In Best Practices for Email Marketing

Double opt-in (DOI) permission practices are often seen as unnecessary and harmful to list growth. However, when used correctly, they can improve your email program’s results by protecting your sender reputation, which keeps you from having deliverability problems. In this post, we answer key questions about double opt-in, including: How does a…

On-Demand Webinar: The Email Subscriber Lifecycle

Understanding and Optimizing the 6 Stages of the Email Subscriber Lifecycle

To nourish and grow an email relationship, you need to cater to your subscribers’ needs and wants throughout the entire subscriber lifecycle. That means developing tactics to address the major subscriber moments from beginning to end. During this free 44-minute on-demand webinar, I discuss: The six stages of the subscriber lifecycle, from…

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