Email Marketing RulesCrowd Favorites from the Swipe File: March 2014
We pin tons of inspiring digital marketing examples to our Swipe File pinboards on Pinterest every month. And each month you tell which ones most inspired you by repinning and liking them. Here are your favorite pins among the ones we uploaded last month: The Email Swipe File’s crowd favorite was… The…
Category: Uncategorized
Tags: Email Design & Body Content, List Building & Profiling
My Dreamforce Presentation: The Good, the Bad, and the Best
Last week I had the pleasure of speaking at Dreamforce, the world’s largest software conference, about email marketing best practices. My presentation discusses eight email marketing practices and shares real-world examples of good, bad and the best executions. Thanks to all of you who attended. You can watch my presentation on YouTube…
Audience Growth Swipe File Debuts: Ideas to Reach More Consumers
Growing your audience in a thoughtful, methodical way across email, social and mobile channels has become a business imperative. To help inspire you to make the best use of your existing owned, earned and paid channels to build your proprietary audiences, we’re pleased to announce the launch of the Audience Growth Swipe…
Category: Uncategorized
Case in Point: Why You Should Audit Your Signup Process
Doing process audits may seem like a waste of time. After all, you probably won’t find anything major and there are lots of other things on your to-do list. But then again, you might indeed find something major and be super thankful you took the time to investigate. Last month, I released…
Category: Uncategorized
Tags: List Building & Profiling, Workflows & Quality Assurance
New Research: Numerous Emails Unsent Due to Opt-In Breakdowns and Delays
In our new report, Retail Touchpoints Optimized, we found that 16% of retailers did not honor opt-ins and another 9% took more than two weeks to honor opt-ins that took place via their homepages. Consumers who sign up for email via your website are consistently your most valuable subscribers, so these breakdowns…
Turn Challenges into Opportunities with Retail Touchpoints Optimized
Retailers face distinctive challenges throughout the customer lifecycle, but with every challenge comes an opportunity. Start using your marketing challenges to your brand’s advantage and break through the noise and clutter. In Retail Touchpoints Optimized, we’ve broken down the retail customer’s lifecycle into five touchpoints—acquisition, onboarding, promotion, abandonment, and post-purchase—and explained cross-channel…
Infographic: Email Opt-In Audit Imperative
There are now many more ways to grow your list of subscribers than ever before, but the downside to that is that all those additional sources of subscribers have created a lot more complexity, which can make it difficult to see how each is performing and to see problems when they arise….
Category: Uncategorized
Tags: List Building & Profiling, Workflows & Quality Assurance
Watch ‘The Good, the Bad, and the Best’ Webinar
If you missed my webinar, “The Good, the Bad, and the Best: Practices for a Post-Wild West Email Marketing World” earlier this week, the slides (with notes) and a recording of the hour-long webinar are now available. View the slides on SlideShare >> Watch the webinar recording (registration required) >> Adopting email…
Nothing in Email Marketing Is ‘Set It and Forget It’
If ever there was a channel where “set it and forget it” thinking doesn’t work, email marketing is that channel. Things are always changing and marketers have to keep up. My favorite indicator that marketers are falling behind is old copyright dates. While some brands now automatically update these dates, you may…
Attracting 1-Year-Old and 113-Year-Old Subscribers
Brands spend a lot of time scrutinizing their checkout process, whether they’re retailers or nonprofits accepting donations. They know that unnecessary friction in the process means frustration for their visitors, lower conversions and fewer repeat purchases. That same scrutiny should be applied to email signup processes since an email subscription is worth…
Category: Uncategorized
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
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