Email Marketing RulesAudience Growth Swipe File Debuts: Ideas to Reach More Consumers
Growing your audience in a thoughtful, methodical way across email, social and mobile channels has become a business imperative. To help inspire you to make the best use of your existing owned, earned and paid channels to build your proprietary audiences, we’re pleased to announce the launch of the Audience Growth Swipe File.
Just like our Email Swipe File and Facebook Swipe File, our latest Swipe File pinboard on Pinterest is full of great examples to inspire your marketing efforts. On it you’ll find noteworthy and innovative examples of a wide range of B2C and B2B brands growing their audiences with in-store signage, kiosks, product packaging, email messaging, menus, posters…and much more.
Some of my favorite pins so far include a Barbara’s Puffins cereal box, Supercuts poster, and the unconventional placement of this Bed Bath & Beyond text-for-coupon sign.
>> Check out all the Audience Growth Swipe File pins
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
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