Litmus: Are You Tracking the Right Email Marketing KPIs?

Are you tracking the right email marketing KPIs

Marketing shifts like Apple’s Mail Privacy Protection have changed the meaning of open rates. That’s left many marketers wondering which email marketing KPIs truly offer valuable insights. In this hour-long on-demand webinar hosted by Litmus, I join Dan Oshinsky of Inbox Collective and Bree Rostic of HubSpot to discuss: Whether open rates…

How to Trim Your Out-of-Control Martech Stack

How to Trim Your Out-of-Control Martech Stack

I couldn’t agree more with Bonnie Crater’s first prediction in her recent MarketingProfs article on the Top 3 B2B Marketing Predictions for 2022, which is that “B2B marketers will trim their tech stacks.” In her article, she says, “B2B marketers will look for opportunities to consolidate and simplify their tech stacks, paring…

Second Quarter 2022 Holiday Marketing Quarterly

Second Quarter 2022 Holiday Marketing Quarterly

The holiday season doesn’t have an off-season. Having a successful holiday season means executing a successful year-round strategy. Oracle’s Holiday Marketing Quarterly gives B2C brands a quarter-by-quarter plan for how to achieve more during the critical holiday season with their email marketing and other digital marketing channels. Our second quarter checklist is…

The Last Word on March 2022

The Last Word

A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & reports Apple’s ‘Hide My Email’ Adoption Rates and What to Do About It (FreshAddress) 4 Qualities of an Intent-Driven Marketing Automation Email Program (MarTech) When Content Impacts Deliverability (Kickbox) E.U. Takes Aim at…

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