Litmus: Are You Tracking the Right Email Marketing KPIs?
Marketing shifts like Apple’s Mail Privacy Protection have changed the meaning of open rates. That’s left many marketers wondering which email marketing KPIs truly offer valuable insights.
In this hour-long on-demand webinar hosted by Litmus, I join Dan Oshinsky of Inbox Collective and Bree Rostic of HubSpot to discuss:
- Whether open rates still matter
- Which metrics are the most important
- Reporting cadences
- How to get a single truth that pulls email into the broader business impact picture
- Analytic toolsets
- What should be included in a dashboard
- And more