Litmus: Are You Tracking the Right Email Marketing KPIs?
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Marketing shifts like Apple’s Mail Privacy Protection have changed the meaning of open rates. That’s left many marketers wondering which email marketing KPIs truly offer valuable insights.
In this hour-long on-demand webinar hosted by Litmus, I join Dan Oshinsky of Inbox Collective and Bree Rostic of HubSpot to discuss:
- Whether open rates still matter
- Which metrics are the most important
- Reporting cadences
- How to get a single truth that pulls email into the broader business impact picture
- Analytic toolsets
- What should be included in a dashboard
- And more
>> Watch the webinar recording on-demand