Email Marketing RulesIs Your Brand Chasing the Wrong Marketing Goals?
“Do you want to be right, or do you want to get what you want?”
This is a saying that my wife, a leader at a Boston hospital, has become very fond of in recent years. She mostly uses it when counseling her team members and peers (but also sometimes uses it to counsel me).
It’s about not letting your ego get in the way of your goals. Often, it’s about accepting that convincing people to take a desired action is way more important than also convincing them to agree with your reasoning. In fact, the latter can compromise the former. However, more broadly, it’s also about not being stubborn and wanting the world to conform to your beliefs.
In the digital marketing world, we’ve experienced tons of changes in recent years, and it’s only natural to resist it, especially when it challenges long-held beliefs. Here are four cases that come to mind.
>> Read the entire article on CMSWire.com
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
GVP of CRM Strategy
Zeta Global
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
