Email Marketing RulesThe Last Word on October 2025
A roundup of digital marketing and email marketing articles, posts, and social buzz you might have missed last month… Must-read articles, posts & reports Yahoo’s AOL Sale Points to an Email-Centric Future (Email Expert) Introducing “Insights”: A New Way to Understand Your Delivery Performance (Yahoo) ChatGPT’s Atlas: The Browser That’s Anti-Web (Anil…
4 Trends Affecting Digital Marketing This Holiday Season
Every holiday season brings its own unique challenges. Here are four of the biggest ones affecting the 2025 holiday season and how marketers can adapt to those challenges. K-Shaped Economy Inflation Untamed Tariffs & Buying Local Social Media Influencers & AI Slop >> Read the full article on CMSWire.com
AI & the Future of Email Marketing
At the same time that email marketers are using AI to transform their email programs, inbox providers are using AI to transform the inbox experience. In this hour-long on-demand webinar, Ortto’s Head of Email Deliverability, Travis Hazlewood, and I discuss the impact of all of these inbox changes on marketers and their…
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
GVP of CRM Strategy
Zeta Global
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
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