The Last Word on October 2025

A roundup of digital marketing and email marketing articles, posts, and social buzz you might have missed last month…

Must-read articles, posts & reports

Yahoo’s AOL Sale Points to an Email-Centric Future (Email Expert)

Introducing “Insights”: A New Way to Understand Your Delivery Performance (Yahoo)

ChatGPT’s Atlas: The Browser That’s Anti-Web (Anil Dash)

OpenAI’s ChatGPT Instant Checkout: The Dawn of Conversational Commerce CX (CMSWire)

State of the Consumer 2025: When Disruption Becomes Permanent (McKinsey & Co.)

Say It Ain’t So! Why Emojis Undermine the Science of Good Email Marketing (CMSWire)

Bot-Generated Fake Brand Outrage Is a Rising Problem—What Marketers Need to Know (AdAge)

🎉 Because Every Customer Deserves a Celebration (Clinton Wilmott)

Younger Americans Are Ditching Apps for Activities (MarketWatch)

Insightful & entertaining social posts

Noteworthy subject lines

Wayfair, 10/3 – STOCK POTS, SOUP POTS AND MULTI-POTS 🏠 🥂 Holiday hosting = UP TO 60% OFF
IKEA Family, 10/22 – Get into the holiday groove with IKEA Live 💃 🎄
The North Face, 10/21 – Our holiday gift guide is here.
Fanatics.com, 10/28 – Give the Gift of Their Favorite Jersey 🎁
Staples, 10/22 – Shop holiday 🎁 early, stress less – so easy!
Spirit Halloween, 10/27 – $15 2-day shipping on orders over $50!
West Elm, 10/6 – Get your home Halloween-ready
Clinique Fall Gift, 10/25 – 10 treats for me? YES, please. With $85 order.
Michaels Custom Framing, 10/12 – 🖼️ Score 70% off custom frames to create a lasting display for your veteran.
Bed Bath & Beyond, 10/13 – Fall in love with an organized home 🍂
Banana Republic, 10/31 – The sweaters we’re wearing all season long
Columbia, 10/13 – This Omni-Heat™ Infinity gear is on fire.🔥
Columbia, 10/29 – Cold? Not in these jackets.
Brekke from Lonely Planet, 10/8 – Escape to Peru
Bass Pro Shops, 10/22 – Online Shopping + In-Store Pickup = 10% Savings!
Abercrombie, 10/27 – Last chance for code: NEWFORYOU.
GameStop, 10/31 – We made a game! Buy Buck and the Cursed Cartridge today 🐰🕹️🔫
NFLShop.com, 10/28 – luluemon NFL Collection | Selling Fast ​​🔥
Macy’s, 10/14 – Disney | Macy’s is back!
adidas, 10/3 – adidas x Mercedes-AMG PETRONAS F1 🏁
YETI, 10/10 – YETI® x Howler Brothers
Zara Kids, 10/25 – Bensimon x Zara Kids

New posts on EmailMarketingRules.com

The Last Word on September 2025